An Introduction to Selling on Global Platforms: Shopify

Selling online internationally has never been more accessible with the emergence of major platforms such as Shopify. Shopify assists 1 million businesses to trade globally in 175 countries . Now Shopify have moved into fulfilment in the United States we should be aware of the opportunities of utilising the Shopify platform to sell online

Working with travel trade – agritourism

Due to the impacts of COVID-19, reassurance plays a huge part in why visitors book through the travel trade. Travel trade is seen as a trusted source to book and protect holidays. Join Rona Wallace, Senior Manager Intermediary Marketing and Caroline Robertson, Industry Relationship Manager at VisitScotland to find out how you can work with […]

Go green to grow your business

This webinar will cover a variety of areas, from "what have we learned from Covid?" through to "understanding your new greener customer", to “reducing your costs and upping your sales”, highlighting where profit can be generated from developing your businesses green credentials. We will look at: Understanding the problem What is sustainability and why it […]

Webinars, live streams, and video conferences: Running a business remotely

There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: What webinars, live streams and video conferences […]

Writing a business plan – Why it’s essential for ALL businesses

Just starting up or looking to update your business plan to get funding or take forward developments? Then this session is for you. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant and how you […]

Business Start-Up: Finance

This webinar aims to give an introduction to the role of finance in business. The workshop will look at: managing a profit and loss account producing a cashflow statement working capital the different sources of finance the different legal structures of a business There will also be information on additional services from Business Gateway and […]

Launch Pad – Start Your Own Business – Part 1 – Ideas Generation & Researching your Idea

This webinar is all about the act of forming ideas and testing out whether these can be transformed into a viable, successful business. After this session, you will have a clear understanding of how to undertake the creative process of generating, developing, and communicating new thoughts and ideas. You will also understand the importance of […]

How to Get Found Online – Search Engine Optimisation (SEO)

This workshop will enable you to raise your search engine ranking so consumers can see your business offerings first. This is a key topic for many businesses today. This workshop will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting […]

Website analytics to improve your business and sales

Google Analytics, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: Learning about top landing pages and traffic sources, to understanding organic search rankings and user […]

Email marketing for business

By the end of this webinar, you will be able to understand how to: Target the right audiences Create a quality marketing email and how to measure its effectiveness. Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. Identify the different components of a successful […]

Planning & scheduling your online content

Businesses who plan their content in advance, aligning all channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this brand new DigitalBoost webinar, you will learn […]

Maximising The Opportunity in Challenging Times

Dundee & Angus College have teamed up with the inspiring team at Shirlaws Group to bring you this interactive webinar to look at how we can maximise opportunities in challenging times. The event, aimed at Business Owners and Directors will be led by Fergus King. Investor, business owner, sought-after speaker and now one of the […]

Amazon-Selling International Masterclass -Part 1

Around 60% of Amazon's merchants are third-party sellers like you. Today, anyone looking to start or grow a retail or ecommerce business should consider the Amazon marketplace. You can take your first steps by registering for Part One of the ‘Selling on Amazon’ masterclass. On this half-day course, you'll get advice on: Opening and maintaining […]

Intellectual property: The fundamentals for business

You have invested time, energy and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What is IP? Can you own IP? How can IP be protected? What is […]

Your route to an ethical digital business in Scotland

Job insecurity and precarious working have proliferated with the rise of digital platforms like Uber and Deliveroo. Meanwhile, the tech giants behind digital platforms dominate markets and make huge profits. But there’s a fairer alternative: platform co-ops. Join Co-operatives UK’s Ludovica Rogers to discover how platform co-ops can empower those on the frontline of services […]

Young Entrepreneur Starter Pack – Part 1: Ideas Generation & Researching your Idea

Aged 16-25 and ready to start your entrepreneurial journey? This webinar series will show you how to break into business. This specialist two stage webinar series will provide you with the inspiration, tools, and knowledge to start your own business. From developing initial ideas to structuring and funding your business, you will feel confident, motivated, […]

Alternative Visa Routes

Options for Scottish employers recruiting international talent other than the skilled worker route. Join this webinar to find out which routes are lower cost, more flexible or faster to obtain.

Producing engaging online content

Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products.In this webinar we will show you how to source, develop and measure content. It’s ideal for businesses that already have a business website or use social media and now want to take it a […]

Young Entrepreneur Starter Pack – Part 2: Structuring your Business and exploring Financials/Funding

Aged 16-25 and ready to start your entrepreneurial journey? This webinar series will show you how to break into business. This specialist two stage webinar series will provide you with the inspiration, tools, and knowledge to start your own business. From developing initial ideas to structuring and funding your business, you will feel confident, motivated, […]