This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, and how it differs from other platforms. You will also learn about: What makes a good Twitter profile (and the options […]
A commonly used tool for those researching products and services for personal life (clothing ideas, holidays inspiration, cooking alternatives!), but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. During this webinar we’ll help you better understand: Who is using Pinterest […]
Everyone consumes and understands information differently, with some facing additional challenges that aren’t always considered. In this webinar, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all. By the end of this webinar, […]
This workshop will be held online via zoom. Joining instructions will be shared with you once you have booked your space. This online workshop will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building a set of […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
If your business is considering a fundraising campaign, join this event to get advice about the funding options available, the benefits of debt and equity and how to get Funder ready. Our guest panellists from Scottish Enterprise, Bank of Scotland, Henderson Loggie and more will explore all these subjects and more in an interactive session. […]
What’s the masterclass about? This expert-led webinar covers everything you need to stay ahead of competitors by creating a globalised website and social media presence. The session is designed as a guide for ambitious Scottish businesses planning to expand into new international marketplaces. You’ll learn about the following topics: Selecting a domain Registering with search […]
We would like to extend a warm invitation to you for our upcoming Community Active and Sustainable Travel Consultation Event. The event is scheduled to take place on the 29th April 12am - 4pm, and 4th May 7pm - 9pm at Angus Cycle Hub This consultation event is designed to bring together stakeholders, community members, and […]
From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and […]
Business owners and managers are busy. You're wearing many hats, and your time is always in short supply. Cloud-based digital tools help you to run a more productive business by embracing the right digital processes. We'll focus on exploring a range of tools on the market which will help you to enhance your customer service […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Learn the key principles of digital marketing and how to develop results-focused essential skills using the right tools. From identifying the right channel to evaluating campaign performance, this event will teach you industry techniques to grow your international business. It’s ideal for those starting out in digital marketing or in need of a skills update. […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy. Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
Rising energy costs, the climate emergency and increasing consumer pressure continue to impact businesses and challenge the way they manage their environmental performance. The good news is Business Energy Scotland’s Green Champions training course has already helped over 4,000 professionals from organisations across Scotland to prepare for this challenge. And this is your chance to […]
With most EU and non-EU citizens now subject to the UK immigration system, we invite you to join us as we discuss how the Skilled Worker route can help you to access overseas talent. As a Scottish based SME, TalentScotland can support your business in a number of ways.
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help […]
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to: Segment your audiences and target them effectively Create a quality marketing email and measure its effectiveness Identify […]
From redundancies to reduced hours, rising energy costs continue to have a severe and significant impact on tourism and hospitality businesses. With limited support available from the UK Government’s new Energy Bill Discount Scheme (EBDS) and a huge number of businesses out of contract, it’s difficult to know what action to take next. The Scottish […]
Join us for an immigration update for the fishing sector – what do employers need to know? Recent changes to the Immigration Rules clarify that seafarers working within a 12-mile radius of the UK shore (also known as UK territorial waters) are subject to immigration control. These changes clarify that most non-British and non-Irish citizens […]
