Running a business that is out of alignment with your true self is like driving a car with one wheel pointing the wrong way. It slows you down, wastes energy, ruins your equipment and creates unnecessary stress for you and anyone connected to you. People deal with this problem in one of three ways: Turn up the […]
By the end of this webinar, you will be able to understand how to: Target the right audiences Create a quality marketing email and how to measure its effectiveness. Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. Identify the different components of a successful […]
Are you a manufacturing SME considering a move from manual to automated processes in a factory or production setting? Has Robotics always seemed out of reach from a cost and capacity perspective? Then it could be time to think (and look) again. Smart Hub Lanarkshire has teamed up with Business Gateway National and Scottish Enterprise […]
Aged 16-25 and ready to start your entrepreneurial journey? This webinar series will show you how to break into business. This specialist two stage webinar series will provide you with the inspiration, tools, and knowledge to start your own business. From developing initial ideas to structuring and funding your business, you will feel confident, motivated, […]
Aged 16-25 and ready to start your entrepreneurial journey? This webinar series will show you how to break into business. This specialist two stage webinar series will provide you with the inspiration, tools, and knowledge to start your own business. From developing initial ideas to structuring and funding your business, you will feel confident, motivated, […]
Thinking about using Pinterest to showcase your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. We will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting content and how that can maximise […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like and a good understanding of […]
'Leading Change' is the fourth in our series of post-lockdown leadership events with FSB Member Stuart Maddocks, Clemorton Training and Development. Our concluding event will explore how psychology underpins both resistance and acceptance, building critical understanding and other skills. It will look at developing personal approaches to embracing new ways of doing things, collaboration with colleagues, […]
Just starting up or looking to update your business plan to get funding or take forward developments? Then this session is for you. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant and how you […]
In this webinar you will discover and define your business goals, design a user-friendly experience and learn how to test and launch your online platform. Once you have completed this webinar you will know more about how to continuously maintain and improve your digital platform, acting on data and results. You will be able to […]
For most business owners there comes a point of no return. A pivotal moment when you realise you can no longer function at the same level as you were first starting out. Why? Because the number of different hats you’re wearing while running your business seems to be growing exponentially by the day, your attention […]
Building on the success of Scotland Reconnect 2020 and 2021, Discover Scotland: Reconnect 2022, to be held on 5 – 7 April 2022, is a three-day virtual event providing an ideal platform to explore new business opportunities and to connect and engage with travel trade buyers representing key overseas markets for Scotland, through a combination […]
How can you keep track of customers, manage resources and keep in touch with everyone efficiently? Is a cloud-based solution right for your business? How do different back office strategies compare on cost and value? At the end of this webinar, you’ll have: Up-to-date information and tools to help you make strategic back-office decisions. Real-world […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better than […]
Google Analytics, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: Learning about top landing pages and traffic sources, to understanding organic search rankings and user […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund […]
Are you looking for more information on ESG (Environmental, Social and Governance)? Join FSB and our host of experts who will help you to demystify this well-known acronym. This informative session will explore why it is important for businesses to have an ESG strategy. Governments across the UK have set the key target of achieving […]
Many people would like to start their own business but don’t have a business idea to focus on. This session will help you: 1. Clarify your motivation behind starting your own business 2. Appreciate your skills and experiences 3. Use a range of techniques for generating new business ideas 4. Gain an appreciation of how […]
When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank! We will look at: How marketing extends way beyond what most […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy to meet your business objectives and create more leads. We will cover: Setting measurable goals, establishing what your customers are looking for and competitor analysis. Developing your brand Content strategy Prioritising digital channels Marketing communications planning and evaluation
