Google Analytics (Universal and GA4), Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: Learning about top landing pages and traffic sources, to understanding organic search […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your […]
The workshop will look at: managing a profit and loss account producing a cashflow statement working capital the different sources of finance the different legal structures of a business There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. This webinar is aimed […]
BID St Andrews have teamed up DLR Media to bring you a series of workshops to help your business be ‘Open for Business’. With the world famous 150th Open Championship coming to St Andrews this Summer, is your business ready for demand? Will potential customers be able to find your business online? Event: Helping your […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. We […]
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
A commonly used tool for those researching products and services for personal life (clothing ideas, holidays inspiration, cooking alternatives!), but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. During this webinar we’ll help you better understand: Who is using Pinterest […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. […]
The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. Please note: This is a webinar and will be […]
Your digital back office is the technology and tools that you use to manage and grow your business. In this webinar, we’ll look at back-office strategies and explore the range of cloud services on the market that can support you with keeping great customer relations, managing resources, keeping organised and communicating efficiently. By the end […]
Website usability and user experience are key to driving leads, sales and other conversions through your website. But where do you get started? During this webinar, we’ll cover: What User Experience is and what impact it can have Some of the key factors influencing website usability, including credibility, value, purpose and more Hints, tips and […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Are you up to date? Is your sales team on the ball or are they stuck in their ways? Unlocking the mystique around sales and learning how to grow your business by selling well to the right customer. Join us for a fun afternoon where Jim Meldrum of Nu-Strategy Development, will break some myths round […]
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting. This webinar will help you understand how […]
This is an opportunity to book a free on to one appointment with Jim Meldrum of NU-Strategy. If you run a business that relies on finding new customers and getting more business from your existing ones, then this opportunity is for you. This one hour appointment with Jim will allow you to ask about any […]
Developing a successful international e-commerce expansion strategy demands a solid understanding of your target customers and an obsessive focus on surprising and delighting them at every single touchpoint. This webinar provides an overview of the key components of digital strategy we need to get right to achieve e-commerce success in new international markets. This webinar […]
You have invested time, energy, and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What are intellectual assets (IA)? What is intellectual property (IP)? How to use IP […]
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that by retaining just 5% of your customer base can give an increase of over 20% in profits for your business? Having an effective strategy in place for your […]
