Google provides a huge amount of free tools to help you market your business. This webinar highlights tools that will help you save time and avoid splashing cash on a marketing agency. These tools cover areas such as keyword analysis, measuring success, website speed, search and trends. The webinar will offer many live demos of […]
A commonly used tool for those researching products and services for personal life (clothing ideas, holidays inspiration, cooking alternatives!), but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. During this webinar we’ll help you better understand: Who is using Pinterest […]
SAC Consulting is hosting a Business & Product Development Surgery for businesses working in the food and drink sector where you will be able to receive bespoke advice form our expert food & drink enterprise consultants in any of the following areas: Market assessment Recipe development Good trends and health/free from markets Marketing including digital […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research There will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you. This webinar is for businesses based in […]
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
If you are a garden centre or plant nursery, or a business looking to create an edible garden to supply your kitchen or to provide a haven for your visitors, then this event will be of interest. Is there an opportunity to link 'all things edible' when you're promoting plants in your garden centre? Are […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
Morag Hamilton a Development Chef at SRUC will present a range of store cupboard ideas around foraging to preserve – from seasonal cordials to swapping ingredients to reflect the year and preserving so you can taste summer in the winter. This is essentially about making foraged foods more user friendly for the chef by creating […]
Website usability and user experience are key to driving leads, sales and other conversions through your website. But where do you get started? During this webinar, we’ll cover: What User Experience is and what impact it can have Some of the key factors influencing website usability, including credibility, value, purpose and more Hints, tips and […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. […]
Google Analytics (Universal and GA4), Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: Learning about top landing pages and traffic sources, to understanding organic search […]
This webinar will help you create a robust business plan. The webinar will look at: creating a description for your business the business planning process efficient ways of obtaining skills and resources presenting your business plan There will also be information on additional services from Business Gateway and details of other webinars which may be […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting. This webinar will help you understand how […]
Interested in exploring China’s fintech market? Learn about opportunities and trends from industry expert, Dr Wei Wu. SDI has commissioned research into the opportunities available to Scottish fintechs in China, looking at trends in technology, business models, collaboration opportunities and viable routes to market. In this session, you’ll hear expert findings from the author of […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
Scottish companies developing new products and services can join to learn about European Space Agency (ESA) funding. Meet the UK Regional Ambassador for Scotland, hear about funding opportunities, and learn about support available for Scottish applicants.
Join us to look at why it’s important for all businesses to give their online security thought and consideration. We will take you through some simple steps to minimise the risks, and we will also direct you to available support to help you and your business. During the session will cover: Cyber security and why […]
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and manage your team. […]
