Website usability and user experience are key to driving leads, sales and other conversions through your website. But where do you get started? During this webinar, we’ll cover: What User Experience is and what impact it can have Some of the key factors influencing website usability, including credibility, value, purpose and more Hints, tips and […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. […]
Google Analytics (Universal and GA4), Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: Learning about top landing pages and traffic sources, to understanding organic search […]
This webinar will help you create a robust business plan. The webinar will look at: creating a description for your business the business planning process efficient ways of obtaining skills and resources presenting your business plan There will also be information on additional services from Business Gateway and details of other webinars which may be […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting. This webinar will help you understand how […]
Interested in exploring China’s fintech market? Learn about opportunities and trends from industry expert, Dr Wei Wu. SDI has commissioned research into the opportunities available to Scottish fintechs in China, looking at trends in technology, business models, collaboration opportunities and viable routes to market. In this session, you’ll hear expert findings from the author of […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
Scottish companies developing new products and services can join to learn about European Space Agency (ESA) funding. Meet the UK Regional Ambassador for Scotland, hear about funding opportunities, and learn about support available for Scottish applicants.
Join us to look at why it’s important for all businesses to give their online security thought and consideration. We will take you through some simple steps to minimise the risks, and we will also direct you to available support to help you and your business. During the session will cover: Cyber security and why […]
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and manage your team. […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. The types of […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
If you’re starting out get the up to date info on how to make your website secure. If you have a growing business it can tumble overnight if your site or systems get hacked. If you handle data of any kind and we all do; attending this class will give you the key tools to […]
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: What webinars, live streams and video conferences […]
In conjunction with Gilson Gray LLP, the Association of Scotland’s Self-Caterers (ASSC) is launching a series of in-person and virtual events aimed at short-term let business operators, stakeholders and industry professionals who want to understand the next steps for short-term let licensing regulations in Scotland. Fiona Campbell, Chief Executive of Association of Scotland’s Self-Caterers and Joanna Millar, Legal Director […]
This event will help explore and highlight Scotland’s range of capabilities in hydrogen production and emerging opportunities in the sector. The Scottish Government, in partnership with Transport Scotland, Scottish Enterprise, Highlands and Islands Enterprise, and South of Scotland Enterprise, invite you to preregister for Building a Hydrogen Sector: The Scottish Supply Chain Event. Scotland is […]
Following our Cybersecurity: Helping You Stay Safe Online webinar. Stephen Whitelaw is offering a one-to-one hour long bespoke advice session via Zoom on how to ensure your systems and website are secure. Stephen can discuss; The importance of Backups, Basic Malware protection, Protecting Mobile devices, What are VPNs, How to avoid phishing scams as well […]
Trainers Liz Young and Karen Jacques will give you a full overview of all things “travel trade”. They will encourage you to start thinking about what your “bookable” travel trade product is, as well as how to market to the travel trade. Aside from sharing some key industry insights and trends, they will be drawing on […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
