New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
With its central geography, mixed economy and broad base of academic, professional expertise and active developments, Tayside is a great place to exploit this ongoing economic transformation as we address climate change and post Covid recovery. At this event we are focussing on: Clean Energy (wind to small scale green hydrogen generation) Green agri-tech and […]
Success often comes with added responsibilities and expectations, especially for small businesses, and some fear the increased visibility and demands. Sean McGrath, CEO of Entrepreneurial Scotland, and Hugh Lightbody, Chief Officer of Business Gateway, will tackle this, exploring: Why Scotland as a nation struggles to celebrate success Is there a genuine ‘fear of success’ and […]
One of the ways Laurie helps women has to do with how to get visibility on LinkedIn. It's not a dusty old corporate platform any more. Instead it's a place to find your ideal people, see and be seen by them, join in great conversations and create content that draws them to you. In this […]
It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. We will look at: Understanding the problem What is sustainability and why it is important Innovation Profiting from being a green business Embracing […]
This webinar will provide an overview of the offshore wind market and opportunities across APAC markets: Australia, China, India, Japan, Southeast Asia, South Korea and Taiwan. Join our team of expert trade specialists based in market to learn more.
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and manage your team. […]
Angus Council Vibrant Communities, in collaboration with Angus Rural Partnership, have commissioned a programme of events for community groups and organisations. The new programme of workshops will help local groups and organisations: successfully form a sustainable group plan their projects apply for funding deliver their aspirations Workshop Five: Community shares are a way for people to […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. We […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
Your website is your shop window to the world. It’s important to manage it well, so find out how to attract and delight customers with it. At the end of this webinar you will: Understand how users consume content. Understand the importance of knowing your online users’ experience and tailoring the customer journey on your […]
This webinar will help you develop and hone your social media strategy in order to amplify your marketing using ‘X’. You will gain a deeper understanding of where X fits into your overall plan, and how it differs from other platforms. You will also learn about: What makes a good X profile (and the options […]
This webinar provides an introduction to the tools & techniques you need to start or move to the next stage of your innovation journey. Run by Scottish Enterprise Innovation Specialists, this session will introduce you to top innovation concepts, tools, and the Scottish Enterprise support available to help your business innovate and grow. Speakers will […]
Across all sectors and sizes of company, recruiting and keeping the right people is one of the greatest challenges businesses face. This 90-minute masterclass webinar (hosted by Taylor Clarke) will explore the most effective ways to plan for your recruitment and to ensure that you attract and retain the right talent. You'll learn about emerging […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social […]
This webinar will explore opportunities and techniques for selling in America and Australia through your business website. Learn about best practices around customer acquisition channels, user experience, fulfilment and administration.
