Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
Located in the heart of the Fife countryside, near Cupar, The Rings offers self-catering accommodation with advanced accessibility features. Owner Moira Henderson is a passionate advocate for inclusive tourism and has developed innovative approaches to make her accommodations fully accessible. Come along to this informal event to witness firsthand Moira's ingenious approach to accessibility, and […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. By the end of this webinar, you will be able to: Understand the essential features that a website […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social […]
Join industry colleagues at the ETAG Conference 2024 – the “must attend” event for everyone with an interest in Edinburgh’s visitor economy. This year’s conference programme will include updates on Edinburgh’s visitor economy activity and developments. It will also highlight the latest tourism trends and insights. The much loved "spotlight sessions" are still a firm […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
This session teaches the foundations of how machine learning models learn and work, the components of designing a problem for machine learning to solve, and a basic understanding of the resources and tools needed for a business to invest in machine learning. Aimed at small business leaders / owners or anyone looking to get a […]
Participants will learn how to create and maintain a happy, productive and engaged workforce. As finding and employing new, valuable staff can be difficult, this session aims to help members of management and business owners review their current practices and implement new ones. Doing so with hope of achieving employee engagement, satisfaction, loyalty and longevity, […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness - you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will help you decide. We will cover: Factors to consider […]
The HIT Scotland Talent Conference will take place at the voco Grand Central Hotel in Glasgow on Thursday 8th February 2024. The 2024 programme will bring you more inspirational and thought-provoking speakers, which will challenge you and your teams to think differently about your roles and your business and how as an industry we can […]
Join our webinar and be part of this informative conversation to help empower your team with the tools needed to support them through their menopausal journey. Health Improvement Officer Sarah Thomson will be answering your questions on how to embed menopause support into your workplace. Open to ALL employers, managers, or anyone passionate about supporting […]
This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building a set of SMART Goals, give thought to business skills development and provide a clear path for steps to launch your business. You will also learn about […]
Looking to give your brand a shake up? This session is for you. Juls is a Canva Verified Expert and will show you the tricks of the trade and some best practice during the session. Check out her magic on You Tube and get inspired.
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
This webinar by Co-operative Development Scotland (CDS) is second in a series of four topics in the Community Wealth Building (CWB) event programme. This event will help participants explore how, practically, inclusive business models can contribute to the other 4 pillars of CWB: Spending and Procurement, Workforce, Land and Property and Finance. This series of […]
Age Scotland’s age inclusion awareness webinar is an hour-long introduction to the topic of age in the workplace. The purpose of the session is to: raise awareness of ageism in the workplace and the potential consequences for organisations and individuals explore what you can do as an individual to co-create an age inclusive working environment […]
