The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success. This course explores the relationship between a company's profitability and its potential for growth. Participants will learn how to optimise profits and strategically reinvest them to foster sustainable growth. The course covers financial […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. The types of […]
Are you thinking of selling your products/services online and not sure where to start? Fear not, help is on hand! Join ourselves and experts from the ecommerce industry to hear more about the opportunities available to grow your business online. We’ll have Zishan Ashraf, Senior Merchant Success Manager EMEA at Shopify Plus on hand to […]
It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. We will look at: Understanding the problem What is sustainability and why it is important Innovation Profiting from being a green business Embracing […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding Customers […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and manage your team. […]
Following the announcement of our new strategy for economic transformation, our mission leads are keen to share this approach with the GlobalScot network directly. Join this session to hear from mission lead Suzanne Sosna on Energy Transition. This mission aims to accelerate technological innovation, supply chain capability and investment in manufacturing facilities and key infrastructure, […]
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. We […]
Following the announcement of Scottish Enterprise’s new strategy for economic transformation, our mission leads are keen to share this approach directly with the GlobalScot network. Join this session to hear from mission lead Elaine Morrison on Driving Capital Investment for Productivity. Driving up levels of capital investment is critical to driving up productivity, leading to […]
Employers are legally obliged to take steps to minimise difficulties or disadvantages which may arise in the workplace for those with a disability. These steps are known as reasonable adjustments. It is crucial that employers are aware of their responsibilities towards employees and job applicants who require reasonable adjustments. This workshop aims to provide attendees […]
Hosted by the UK Government's Department for Business and Trade with Insider, this in person and online event will demystify the challenges and highlight the benefits of selling your products and services internationally. Whatever your level of exporting experience, this event will offer free advice and support to help your business expand overseas. From world-class […]
Welcome to the much-anticipated return of the Scottish National Community Tourism Gathering! Following the resounding success of last year's event, hailed as the 'friendliest' conference by many attendees, we're thrilled to announce that this year's gathering is heading to the "Queen of the South", Dumfries. Meet us at the Cairndale Hotel, Dumfries where we'll celebrate […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy. Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as eBay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you? We will cover: Why to sell via a Marketplace, your own website, or both Choosing the right Marketplace – looking specificly at eBay, […]
Join this session to learn how you can build a social media strategy into your business plan. In this session you will learn: how social media can help you reach new customers online the building blocks of a simple social media strategy tools that can help you save time when creating social posts This session […]
Following the announcement of Scottish Enterprise’s new strategy for economic transformation, our mission leads are keen to share this approach directly with the GlobalScot network. Join this session to hear from mission lead Elaine Morrison on Driving Capital Investment for Productivity. Driving up levels of capital investment is critical to driving up productivity, leading to […]
Join us for an insightful workshop looking at the challenges facing businesses today, as we offer a selection of considerations and provocations designed to inspire business owners to reimagine their long-term goals. This will involve a business health check with a 5 point plan Customer Engagement and Retention – A New Era Driving Sales and […]
Following the announcement of our new strategy for economic transformation, our mission leads are keen to share this approach with the GlobalScot network directly. Join this session to hear from mission lead Suzanne Sosna on Energy Transition. This mission aims to accelerate technological innovation, supply chain capability and investment in manufacturing facilities and key infrastructure, […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping […]
