Join this session to learn how you can build a social media strategy into your business plan. In this session you will learn: how social media can help you reach new customers online the building blocks of a simple social media strategy tools that can help you save time when creating social posts This session […]
Following the announcement of Scottish Enterprise’s new strategy for economic transformation, our mission leads are keen to share this approach directly with the GlobalScot network. Join this session to hear from mission lead Elaine Morrison on Driving Capital Investment for Productivity. Driving up levels of capital investment is critical to driving up productivity, leading to […]
Join us for an insightful workshop looking at the challenges facing businesses today, as we offer a selection of considerations and provocations designed to inspire business owners to reimagine their long-term goals. This will involve a business health check with a 5 point plan Customer Engagement and Retention – A New Era Driving Sales and […]
Following the announcement of our new strategy for economic transformation, our mission leads are keen to share this approach with the GlobalScot network directly. Join this session to hear from mission lead Suzanne Sosna on Energy Transition. This mission aims to accelerate technological innovation, supply chain capability and investment in manufacturing facilities and key infrastructure, […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
Following the announcement of our new strategy for economic transformation, our mission leads are keen to share our approach with the GlobalScot network directly. Join this session to hear from mission lead Derek Shaw on Scaling Innovation. The Scaling Innovation mission will focus on industries where Scotland has the potential to scale internationally, as set […]
Ready to continue your learning with Co-operative Development Scotland’s (CDS) Community Wealth Building programme? This is the first of four webinars that explore how inclusive business models can contribute to the four key pillars of CWB: spending and procurement, workforce, land and property and finance. Delivered by support partners of CDS (including the Federation of […]
An introduction to Instagram for businesses to show how to it can be a useful tool to market your business. We'll look at how to segment the global social media audience into the audience you are trying to target, discuss what social media platforms will work for your audience, and how to create engaging visual […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
We all have our own unique communication styles. In this workshop you will discover and explore your dominant your dominant communication style while gaining insight into others. You will also leave with practical tips and tricks on how to adjust your language and behaviour, enhancing your assertive communication for the best results. Whether in business, […]
This Google Digital Garage session introduces learners to cutting-edge AI tools that are already available from Google and others, to show some of the smartest ways digital-age workers can use them to save time at work and on tasks. In this session, you will learn: an introduction to generative AI and how it works how […]
In this introduction to accessible and inclusive tourism, hear from VisitScotland’s Inclusive Tourism Manager about the value of accessible tourism market, the barriers that some consumers face and how best to attract these extremely loyal customers. The session will also include information about Accessibility Guides, what are they and why are they important to this market. Insights on this will […]
Following the announcement of our new strategy for economic transformation, our mission leads are keen to share our approach with the GlobalScot network directly. Join this session to hear from mission lead Derek Shaw on Scaling Innovation. The Scaling Innovation mission will focus on industries where Scotland has the potential to scale internationally, as set […]
Fair Work is an investment in everyone, for everyone. It can improve productivity, innovation, organisational reputation and recruitment. It can also reduce staff turnover and help create inclusive workplaces with a richness of talent and a diversity of ideas. For staff, Fair Work can increase financial security, physical health and psychological wellbeing. For businesses, it […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness - you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will help you decide. We will cover: Factors to consider […]
Ready to accelerate your business growth but unsure where to begin? Look no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers, this session is designed to help you identify your growth potential and create a roadmap for success. Through collaborative discussions with like-minded businesses, you’ll gain […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. […]
Inclusive workplaces can be attractive to current and future employees, regardless of their diverse backgrounds. Cultivating an inclusive work culture isn't just a legal obligation—it's essential for retaining talent, enhancing employee satisfaction, fostering success, and promoting overall well-being. Join us for a webinar where you'll gain insights into the essence of inclusion and its distinction […]
