This Google Digital Garage session introduces learners to cutting-edge AI tools that are already available from Google and others, to show some of the smartest ways digital-age workers can use them to save time at work and on tasks. In this session, you will learn: an introduction to generative AI and how it works how […]
This webinar gives you an insightful introduction to understanding why many small businesses fail and being able to navigate around these common problems. The session will focus on: real-life examples of easily made mistakes which have a devastating effect on the business easy answers to navigate around those problems understanding how certain elements can affect personal […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
This webinar has been designed for small business owners, in order to help them with their short-term cash preservation and cashflow, as well as helping to prepare your business for the future. You'll learn about managing your short-term cashflow and preparing your business for the future, with effective cashflow forecasting and planning to put your […]
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
Cyber security is an important skill for everyone to learn, whether you’re an employee or managing your own business. This course introduces learners to the main weaknesses that cyber criminals look for and the most common cyber attacks that take place. Learn about some of the key steps you can take to ensure you and […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content. Overall, this workshop is ideal […]
Bringing together outstanding producers from Angus, Dundee, Fife and Perthshire, this is a networking event that allows guests to experience world class local food and drink and find out more about how to stock it. The event allows for informal conversations to help facilitate understanding between fantastic local producers and buyers (chefs, retailers, distributors etc). […]
Are you a new business leader, someone who aims to move to a leadership role in the next two to three years, or the leader of a business that's in the early stages of growth? If so, the Essential Leadership programme could be for you. You can join our taster session, which will give an […]
Starting a venture is one thing, growing it is another. Scaling effectively can be one of the most challenging aspects, with mis-managed growth often leading to downfall after so much time, effort and money has been invested. So if you are a business owner that has started to see growth, this webinar will help you to […]
Are you a leader of a business with planned growth aspirations, a leader looking to build on previous leadership development over the next two to three years, or the leader of a business that's in the early stages of growth? If so, the Growth Leadership programme could be for you. You can join our taster […]
Calling all electricians, plumbers, car mechanics/technicians and tradespeople working with hybrid/electric vehicles (EV), EV charging installation points, hydrogen vehicles or heat pump systems. Explore our cutting-edge facilities, equipment and training at The Skills Academy at Michelin Scotland Innovation Parc, designed to elevate your skills in current & future technologies. Why Attend? Hands-On Experience: Explore our state-of-the-art equipment used for our upskilling […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. We will cover: […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
