This Google Digital Garage session introduces learners to cutting-edge AI tools that are already available from Google and others, to show some of the smartest ways digital-age workers can use them to save time at work and on tasks. In this session, you will learn: an introduction to generative AI and how it works how […]
In celebration of Small Business Saturday, we’ve brought together three business owners from across Scotland to reflect on their business journeys so far, and plans for the future. The panel will discuss the challenges that come with running a small business, as well as the various opportunities for growth and learning. The session will explore: […]
This masterclass will explain Intellectual Property (IP) and provide clear guidance on how to address issues related to copyright, trademarks, patents, and more that SMEs might encounter. Our expert speaker, Alan Rae, has years of experience with IP legislation, offering guidance to a number of academic and commercial organisations on raising IP awareness and managing […]
Without proper marketing your business cannot have a lasting impact. This bootcamp will help you to identify, profile and gain a deeper understanding of your target audiences, how to conduct market research and build a marketing plan. It will also explain brand development and positioning - choosing your price points. Agenda: Marketing and market research […]
Join this free event to hear from people in social media roles in the heritage sector, ask questions, and pick up practical tips. This event, you'll be hearing from Dr Kristin Leith FSAScot, Senior Curator of Clocktime, a new digital museum which enables a worldwide audience to discover how British clockmakers changed our world. Kristin’s […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
Are you thinking of starting a business? Or looking for a different approach to your existing business or community venture? Have you considered a co-op? If you're looking for an inclusive, democratic approach to your business, then a co-op could be the perfect fit. Our free event, Understanding Co-ops, is brought to you by Co-operative […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
Following the success of previous space data innovation calls, ’Applying Space Data to the Net Zero Economy’ and ‘Space Data for Industry’, we are looking to create a new call, named ‘Space Data for Industry Denmark’. We hope to launch the call in April 2025. Our aim is to help Scottish companies bridge the gap between […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]
Ready to accelerate your business growth but unsure where to begin? Look no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers, this session is designed to help you identify your growth potential and create a roadmap for success. Through collaborative discussions with like-minded businesses, you’ll gain […]
This event will give you an overview of the support and guidance available from the Scottish Manufacturing Advisory Service (SMAS). This will be followed by a case study of ACS Clothing Ltd that details how it created its roadmap for success. We’ll look at various traditional Lean Tools and how these can effectively solve business […]
Hosted by Co-operative Development Scotland (CDS), this workshop will explain how inclusive business models can help your organisation deliver your Community Wealth Building (CWB) agenda. CWB is described by the Scottish Government as a practical approach to economic development focused on five pillars of activity: spending/procurement, workforce, land and property, finance, and plural ownership. Co-operative […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content. Overall, this workshop is ideal […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored in […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
Join Scotland's Towns Partnership for an inspiring session of insights, innovation, and actionable strategies aimed at transforming Scotland’s towns and communities in the push for Net Zero. This online event brings together leaders and visionaries from across Scotland’s public, private, and third sectors to discuss the power of localism in meeting climate goals. In Scotland, […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
