The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content Overall, this workshop is ideal […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored in […]
Have you considered a succession plan for your business? It’s never too early to start thinking about your options. Employee ownership is quickly becoming the preferred exit route for business owners. Aimed at business owners who are considering an exit from their company, this session will give attendees the opportunity to hear from engineering design […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Paul MacLennan MSP and Scottish Agritourism invite you to an event showcasing support for the agritourism sector in East Lothian. The agenda will include presentations, discussion, networking and a panel session with representatives from Scottish Government, East Lothian Council, national sector body Scottish Agritourism and East Lothian agritourism business owners, who will also share their […]
The Business Gateway team will be at Carnoustie Library to offer expert advice and support for all your business questions. Drop in and speak to us, or use the book now button and a member of the team will be in touch to book an appointment. Whether you’re just starting out or looking to grow […]
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
Have you started the new year excited to take your business idea forward but are feeling overwhelmed about where to start and what’s involved? Join us for an informal interactive session where GrowBiz Enterprise Facilitators, Jenny Lyall and Ang Laurie will provide you with an insight into what self-employment could look like for you, the […]
The Tayside Transform Business Festival promises to be an incredible day packed full of networking, engaging, learning, connecting, exploring and growing! The headline events will inspire you and your business to transform. 8.30am - 9:30am: Business Breakfast with Cally Russel CEO and Co-founder of This is Unfolded 12pm - 1:30pm: Networking Lunch with Lynn Sayer […]
Join us for a discussion about embedding sustainable thinking into your Social Enterprise business model. What does it mean and why is it important? This session will be led by GrowBiz Enterprise facilitator Janet Hunter, who has a wealth of experience in the sustainability sector. We will be joined by Remake Scotland who promote environmental […]
The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success. We will cover: Getting to know your financials Controlling growth Improving decision making Opportunities Cash is king Controlling change Pricing strategies for maximum profit Measuring profit
Are you considering employee ownership as a succession plan for your business? Join us on our deep dive into the process of selling to an Employee Ownership Trust (EOT). Aimed at business owners considering employee ownership as a succession option, this interactive online workshop will cover topics that are fundamental to every employee ownership transition. […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
