Join us for an in depth GDPR Masterclass designed to equip you with the knowledge and tools to navigate and leverage GDPR regulations effectively. What we’ll cover: Understanding the Regulations: Separate fact from fiction and gain a clear understanding of GDPR requirements. Turning GDPR into a Competitive Advantage: Discover the opportunities GDPR presents for your […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content Overall, this workshop is ideal […]
Discover the key to sustainable business growth with our essential pricing workshop, created to help you set the right price for your products and services. In this workshop, you’ll learn proven strategies to price for profit, ensuring your business thrives without compromising its value. We’ll explore the psychology behind pricing, cost structures, and market positioning […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored in […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses
If you’d like to see Scottish Manufacturing Advisory Service (SMAS) support in action, join this site visit to Direct Soccer. Direct Soccer is a family-owned business and pioneer of the online teamwear market. Its mission is to provide the fastest fulfilment of customised teamwear to the UK grassroots market. Through its drive for operational excellence […]
Our 3 hour event will bring together 80 attendees and exhibitors. It will include lots of opportunities to make new contacts and network with a range of organisations. The event will also: Showcase the Green Heat retrofit projects in social housing from Local Authorities and Registered Social Landlords Raise awareness of the market opportunity in […]
This webinar explores how AI-powered tools can help businesses expand into international markets efficiently and cost-effectively. From market research and customer insights to automated marketing and logistics optimization, AI is transforming how companies scale globally. Learning Outcomes: A base understanding of the main A.I. Platforms, and jargon associated with the technology. Understand how AI can […]
Led by experienced advisers, this webinar takes the fear out of finances, providing practical tools and guidance to help you confidently manage your business's budgeting and forecasting. You'll learn how to identify the hidden costs of running your business, including the cost of hiring staff, maintaining stock levels, and other crucial expenses. Through a series […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
This key annual event brings together the South of Scotland’s tourism sector with service providers, key stakeholders and the public sector. It's designed to unite everyone invested in shaping the region’s vibrant visitor economy. This conference provides a platform for connecting, networking, learning, and forging meaningful new collaborations. It's once again inspired by the four […]
Discover Scottish Gardens has been promoting gardens and related businesses to visit for nearly ten years. It has a popular printed map, website, and marketing and PR/media opportunities for members. It also recognises the importance of hosting an annual gathering of this scale to support the network, encouraging collaboration across the industry. This event is open to Discover […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
Join the Scottish Manufacturing Advisory Service (SMAS) as it hosts a breakfast event on that will help you engage your people in change and create a culture of excellence within your business. The SMAS will explain how lean manufacturing can engage people, create sustainable change and will look at the leadership qualities that support this […]
Have you considered a succession plan for your business? It’s never too early to start thinking about your options. Employee ownership is fast becoming the preferred exit route for business owners. Aimed at business owners considering an exit from their company, this session will give attendees the opportunity to hear specialist hydrocarbon accounting consultancy Accord […]
Join us for an interactive session led by GrowBiz Enterprise Facilitator Becca Flory, who is a serial entrepreneur and lawyer. Using case studies, Becca will share 'dos and don'ts' as well as practical tips on how to help you run your business safely and confidently—without the legal jargon! You’ll leave with clear, actionable steps to […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. During this webinar, you will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives Learn the difference between personal and company profiles and how to optimise them for […]
