Ever find yourself fumbling when someone asks: “So, what do you do?” Or giving a vague answer like: “I work in marketing” or “I’m a coach” and instantly regretting it? In this Lunch and Learn, Lauren Mucklow, strategic growth consultant, business coach and founder of What She Said, helps service-based business owners stop underselling their expertise […]
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
Join us to explore how data is transforming environmental sustainability in the hospitality and tourism sector. The panel will examine how data is being used to monitor and improve material and water use, reduce waste, meet emissions goals and mitigate biodiversity impact. As sustainability reporting requirements grow more complex, we will also hear how data […]
Are you overwhelmed by all the marketing options out there – social media, email campaigns, events, sponsorships, SEO, ads? Are you unsure where to invest your time and budget? In this 30-minute webinar, Lissa McPhillips cuts through the noise and helps you identify which marketing activities are right for your business, based on your goals, audience and resources. You’ll […]
Strategy tends to confuse businesses not because it’s complicated, but because it’s often misunderstood, misapplied or miscommunicated. This session, led by Melissa Wusaty, clarifies what strategy is (and what it isn’t), explores the difference between good and bad strategies and introduces the essential components every business, regardless of size, needs to begin building one with confidence. […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
What makes a business unforgettable? It’s not your offer. It’s not your price. It’s not your marketing funnel. It’s how you make people feel. In this Lunch and Learn, brand messaging expert and certified 'unreasonable hospitality coach' Alex Kakavelakis will show solopreneurs, small businesses and their teams how to apply the moments-that-matter approach, a practical way to […]
In this business.connected workshop in partnership with Vodafone Business, we'll explore how to harness the power of AI to create smarter, more strategic content – without compromising on authenticity. Whether you're a solo entrepreneur, a small business owner or part of a growing team, this session will give you the tools to confidently integrate AI […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
AI is everywhere, but where do you start if you’re a small business owner, side hustler or simply someone curious about how these tools can help in your everyday work? In this accessible and hands-on session, Polly Dhaliwal will cut through the noise to share practical ways you can start using AI tools like ChatGPT, Notion AI […]
Are you looking to better manage your relationships, boost productivity and drive more effective outreach for your business or charity? Join us for an insightful and practical webinar that will introduce you to the power of customer relationship management (CRM) systems! This webinar is perfect for anyone looking to move beyond spreadsheets and into a more […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. During this webinar, you will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives Learn the difference between personal and company profiles and how to optimise them for […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Learn why it’s more important than ever for brand owners to ‘own’ their PR This webinar led by Claire Doherty offers insight and practical steps to raise your profile, build credibility and secure valuable earned media coverage for your business and personal brand. Key takeaways from this session: The impact of PR - why you need it […]
Are you considering conversion to an organic beef system? Are you a certified herd with some questions? Join us for this Soil Association webinar to discuss practical considerations and opportunities for building organic beef systems. The focus of this session is practical on farm application, kicking off with an organic beef farmer sharing their experiences, […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
Running a business is hard work - but how do you make sure you, the business owner, are getting paid too? This webinar, led by Nathan Pretty gives practical tips to help business owners understand how to pay themselves legally and efficiently, as well as highlighting things to avoid. Perfect for new business owners who need to […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
Do you regularly think to yourself, "I must sit down and write a business plan?" Or have you started to write plans in the past but never seemed to have the time to finish them? If you fall into one or more of these categories, you're in very good company. Most businesses (other than those […]
