When the pandemic made Gail Irvine's core business model unsustainable, she didn't scale down – she redesigned. In this 30-minute session, Gail shares the real story behind that reinvention and offers practical strategies any small business can use to pivot, simplify and scale, even with limited resources. This session is ideal for founders, community interest […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
To celebrate the Scottish Manufacturing Advisory Service (SMAS) turning 20, we’re hosting a series of best practice visits (BPVs) throughout 2025. You can now sign up to participate in our upcoming visit to MacIntyre Chocolate Systems. This visit will highlight how organisational culture can support the use of innovation as a key business tool to […]
Struggling to determine the right valuation for your business when seeking investment? Setting the correct valuation is critical – price it too high and you may scare off investors; price it too low and you could regret it for years. In this Lunch and Learn, funding expert Paul Grant shares a proven approach to confidently […]
Using agentic AI to run parts of your business when you are tied up. The host is Sam Onigbanjo, who has over 20 years marketing and coaching experience. He is CEO of AI Academy for Beginners and he publishes regular articles on AI for the SME community. He's also an alumni of Said Business School, […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
Are you a business owner looking to expand your reach, diversify your revenue streams and secure stable contracts? This webinar is designed to demystify two powerful avenues for growth: integrating into existing supply chains and successfully bidding for public contracts. In today's dynamic market, collaborating and engaging with the public sector can be hugely beneficial […]
In this business.connected workshop in partnership with Vodafone Business, we'll walk you through the essential digital marketing strategies every small business needs to grow online, connect with customers and stay secure. Whether you're just starting out or looking to sharpen your current approach, this session is packed with practical guidance and affordable tools to help […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your site’s […]
Are you a local independent retailer in Angus and feeling a bit uncertain about what the future holds? You’re not alone, this session is here to help! Across Angus, we’re lucky to have a large number of fantastic independent businesses that bring life, character, and community spirit to our high streets. But with rising costs […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Do you have great ideas but no clear path to action? In this energising Lunch and Learn, digital strategist and coach Alison Kenward shares how to turn creative thinking into consistent online momentum – without the overwhelm. This session is packed with actionable insight and practical tools for founders, coaches and creatives who are ready […]
With demand set to surge across eMarketplaces around Black Friday 2025, now is the perfect time to refine your online selling strategy and skills. Whether you’re an experienced online seller or just starting out, this session will provide actionable steps to set you up for success on eMarketplaces like Amazon. This event will guide you […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
Why do smart teams sometimes make poor choices? And how can individuals stand their ground without derailing collaboration? In this interactive session led by Tarnia Gonzo, we'll explore the psychology behind decision-making from the subtle pressures of conformity to the dynamics of groupthink and discover how to harness individual identities to make smarter, more balanced […]
Effective collaboration can be a route to growing sustainable agritourism through enhanced visitor numbers, unique experiences and improved visibility of your offer. Jillian McEwan, Agritourism Monitor Farm Core Community Group member will share insights into growing sustainable tourism through collaboration. We will hear about the work of the Lunan Bay Community Group in providing visitor […]
Discover how travel distribution can help you reach more potential visitors and grow your business. This session will introduce the key travel distribution partners from tour operators to online travel agents. Perfect for those new to travel distribution, this webinar offers a clear and simple introduction.
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
With so many e-commerce channels to choose from, it can be overwhelming to decide where to focus your time and budget. Led by Carina McLeod , this session will explore the key differences between selling on Amazon, building your own direct-to-consumer (D2C) website and tapping into emerging platforms like TikTok Shop. She'll cover the pros […]
