When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
The meeting will take place at Westerton Farm with Monitor Farmers, Fiona Smith and Ross Adamson. The focus will be on understanding markets and how to reach them along with hearing about progress on the development of a cookery school/demonstration concept at Westerton.
This event is part of a series of THRIVE+ skills development events delivered by experienced industry trainers. This session is focused on creating a creating a compelling pitch specifically for the food and drink industry. To create a concise, impactful story about your product that will attract investors, buyers, and customers. This package is aimed […]
GrowBiz Enterprise Facilitator Daniel Muir will guide you through the key steps, considerations, and benefits of expanding your sales channels. Daniel has a background in supply chain management and understands the challenges small businesses face when trying to scale. He’ll share practical insights to help you figure out the best way to grow—whether that’s expanding into […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
A combination of game-changing trends are driving transformative change in Scotland and the rest of the world. Geopolitical tensions, emerging technologies and a global skills squeeze, for example, mean that today’s world is often uncertain and volatile. This first in a series of free webinars, hosted by Scottish Enterprise, will explore the background and research […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your site’s […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
Join Andrew Wallace and Chris Phillips as they discuss the challenges of redundancies and why getting things right is so important. The webinar will include: A discussion about what redundancy really means, not misusing it and how you might avoid going down the redundancy route in the first place; Consultation, what it needs to cover, […]
This webinar focuses on the main areas of spend that many businesses might incur, and provides a detailed and HMRC backed overview of what can and should be claimed. This webinar will cover: What constitutes a business expense The HMRC rules around business expenses What you can claim and more importantly what you cannot when […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
Housing law for private tenancies in Scotland is currently undergoing rapid change and the Housing (Scotland) Bill is anticipated to be passed by The Scottish Parliament later this year. The Bill is currently at stage 3 in The Scottish Parliament. This seminar will provide private landlords with an update on the Bill and other issues […]
Artificial Intelligence has been the topic of 2025 in many respects. Workforces are looking to, if not already, embed AI systems or platforms into their working environment whether it be generative AI tools like Copilot or GPT or systems used to make work processes more efficient. Adopting AI systems may well bring efficiencies but risk […]
This event is part of a series of THRIVE+ skills development events delivered by experienced industry trainers. Key Topics: What you consider when choosing product packaging Information about different packaging options This package is aimed at food and drink entrepreneurs in any product category and food industry professionals looking to expand their food packaging expertise […]
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
We’re thrilled to announce that the ASVA Annual Conference 2025 will be returning to Perth Concert Hall on Wednesday 19th November! Last year’s conference in 2024 was our biggest event yet, welcoming just under 400 delegates from across Scotland’s attractions sector. Attendees came together for an unforgettable day of learning, networking, and inspiration, making it […]
