Today's customers trust people more than brands and what they see online shapes every buying decision. Whether it's a review, testimonial or a social post, authentic customer feedback has become one of the most powerful marketing tools for small businesses. Join this free Tech Hub webinar to explore how to use social proof to attract […]
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]
Curious about what life in different areas of law really looks like? Join us for The Unpacked Series: Litigation, our interactive webinar programme designed to unpack what it’s like to work in various areas of legal practice. In this session, Fiona Stewart (Head of Talent Acquisition), will be joined by Litigation colleagues Iain Buchan (Associate), […]
Have you considered a succession plan for your business? Have you considered selling your business to an employee ownership trust? It’s never too early to start thinking about your options. Employee ownership is fast becoming the preferred exit route for business owners. Attend this free online workshop to learn how employee ownership offers a tax […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your site’s […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored in […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. During this webinar, you will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives Learn the difference between personal and company profiles and how to optimise them for […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
As we enter a crucial year for developing offshore wind in Scotland, Scottish Renewables’ Offshore Wind Conference 2026 will explore what is needed to ensure the right conditions are in place to maximise the delivery of Scotland’s extensive pipeline of offshore wind projects. The two-day event in Glasgow, on January 28 and 29, will examine […]
Join one of the free Rural AI Roadshow Conferences running across Scotland in January 2026, hosted by Scottish Enterprise, Highlands and Islands Enterprise, South of Scotland Enterprise, The Scottish AI Alliance and The Data Lab. AI isn’t just for tech giants. It’s already helping rural businesses improve customer service, manage stock, reduce waste, and even […]
At the end of this session, you will be able to: Implement basic bookkeeping skills across your business Create a profit and loss account Understand what expenses can and cannot be claimed Use financial management to increase revenues and profits Understand capital and revenue costs and how they are treated You will also receive a […]
By offering complementary products or services, you give customers the chance to purchase a more complete solution from you. This not only increases sales revenue but also improves customer satisfaction and convenience. The goal is to build on what you already do well—whether you’re a service provider, producer, or retailer. In this Learning Session, led […]
As your business grows, so do your opportunities and so do the risks. From protecting customer data to securing your systems against new cyber threats, keeping your business safe is essential to scaling with confidence. In this practical and forward-looking session, experts from Dell and Intel will share real-life examples and demos of smart, affordable […]
Join this webinar to learn how AI can enhance your Shopify store. Get practical insights into AI-powered tools that can help improve product recommendations, streamline customer service, and increase conversions.
Trumpted as the biggest change in employment law in a generation, and with almost daily changes to the Employment Rights Bill being reported, keeping track of what is happening and when is a bit of a minefield. This webinar will bring you right up to date on what is happening, and more importantly what you […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
Are you a Scottish tourism business interested in exploring different routes to market, how to create bookable experiences, boost off-season yield, and connect with the travel trade? This introductory Teams webinar is for you. Suitable for tourism business of all sizes.
