This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding Customers […]
Scottish Development International, the Scottish Government’s international economic agency, would like to invite Scottish companies for a webinar and joint discussion on offshore wind market opportunities. The main purpose of the event is to explore joint cooperation between Scottish and Danish companies in supply chains and ‘meet the buyers’. We will discuss strategic sourcing policy, […]
Evidence suggests that 65% to 75% of IT and digital projects fail. The true cost of project failure isn’t just financial investment — it costs time invested by staff, as well as impact on service delivery and your brand’s reputation. Do you need help navigating these challenges? Scottish Enterprise is offering practical and interactive half-day […]
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
Join this special session for tourism experiences (tours, visitor attractions and activity providers) with Google and VisitScotland. Hear from Google as to how your business can take advantage of direct booking links on their Google Business Profile and in Google Maps. You'll also gain a better understanding of how to more effectively advertise your tours, […]
Selling online via wholesale marketplaces has become an increasingly attractive way for new and existing retailers to reach customers all over the world. Thanks to B2B marketplaces like Faire, Wayfair and Alibaba, it’s easier than ever to sell online – but that’s not to say it’s without its challenges. This event, presented by Karen Riddick, […]
Are you ready to ‘go live’ and engage your audience with a live stream? What about running webinars or working remotely with clients or collaborators on the other side of the world? Let us guide you through: How to use video live streaming, webinars and remote collaboration tools to get results for your business Equipment […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
In this half-day masterclass, we’ll explore how to grow your business on Amazon. Amazon is delivering consistent growth year-on-year, leading online sales in the UK and around the globe. Learning how to effectively use this platform is an excellent way to boost your online sales. Data is core to Amazon, and we’ll take a deep […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
This Q&A between Dr Jillian Ney, Founder of the Social Intelligence Lab, and Hugh Lightbody, Chief Officer, Business Gateway National Unit will help dispel the myths around social listening. Dr Jillian Ney, is a digital anthropologist, entrepreneur, author, and keynote speaker who specialises in the analysis of internet culture. She’s also known as the UK’s […]
As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as eBay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you? We will cover: Why to sell via a Marketplace, your own website, or both Choosing the right Marketplace – looking specificly at eBay, […]
Did you know that by 2025, millennials (Gen Y) and centennials (Gen X) will make up over 75% of the workforce? What will this mean for your workplace? This webinar will explore how you can get the best from today’s multigenerational workforce by addressing communication, prioritisation and staff morale. We'll look at some of the […]
Book your free place today at the Angus Outdoor Adventure Strategy Workshop - Come along, have your say and get involved in how outdoor adventure tourism is developed in Angus. The Angus Tourism Cooperative are undertaking a tourism planning process that will result in an Outdoor Adventure Tourism Strategy with the aim of raising awareness […]
This workshop aims to help you identify your customers, understand your competitors and plan an effective marketing strategy. The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research
Book your free place today at the Angus Outdoor Adventure Strategy Workshop - Come along, have your say and get involved in how outdoor adventure tourism is developed in Angus. The Angus Tourism Cooperative are undertaking a tourism planning process that will result in an Outdoor Adventure Tourism Strategy with the aim of raising awareness […]
Fair Work is an investment in everyone, for everyone. It can improve productivity, innovation, organisational reputation and recruitment. It can also reduce staff turnover and help create inclusive workplaces with a richness of talent and a diversity of ideas. For staff, Fair Work can increase financial security, physical health and psychological wellbeing. For businesses, it […]
This workshop, run by Business Gateway sustainability advisors, will give you everything you need to know to start integrating this new, exciting part of business into your company. By the end of this session, you will be confident with the definition of sustainability and how it relates to your business, know how to go about […]
The session will focus on assisting with search engine performance, with reference to Google Analytics (GA) and Search Console data, both offering a wide selection of reports. To get the most out of the session it’s important that you: Have a website live and running. Have Google Analytics setup and active on the website (Universal, not GA4). […]
What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness - you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will help you decide. We will cover: Factors to consider […]
