As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as eBay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you? We will cover: Why to sell via a Marketplace, your own website, or both Choosing the right Marketplace – looking specificly at eBay, […]
It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. We will look at: Understanding the problem What is sustainability and why it is important Innovation Profiting from being a green business Embracing […]
Join Scottish Enterprise for a digitalisation of green energy series exploring the future of digitalisation in the renewable energy sector, as well as the landscape of opportunities developing today and in the future. This webinar will attract digital innovators looking to diversify into the green heat sector as well as current and emerging heat pump […]
Since its introduction in 2014, the Employee Ownership Trust (EOT) has proved to be a feasible exit option for many business owners. It’s a flexible option, and by making the right choices, you can meet the requirements for tax incentives and achieve the best results for the seller, the company and the employees. Aimed at […]
Want to reduce the amount of single use items you use but don’t know where to start? This webinar will cover how to comply with the law, new developments to help tackle disposable cups and also how to go further and reduce single use items of all types. An estimated 388.7 million single-use beverage cups […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding Customers […]
This event will be of interest to anyone working in procurement or undertaking procurement within the public sector. The session will also be relevant to change managers, economic development specialists and climate change practitioners. Join Scottish Government, Scotland Excel, the Improvement Service and the Sustainable Scotland Network to: • Hear an update on recent research […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
Join us to find out how criminals are targeting small businesses online, the risks you face, and what you can do to minimise your exposure to online crime. This webinar includes a number of live demos, covering the following areas: What are the main online threats to your business? The 5 pillars of prevention (Backup, […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
Join us as we take a look at the software available to help you get your finances in check, freeing up your time to take your business to the next level. We’ll have an expert in the field of finance walk us through the benefits of investing in accounting software. Gavin Howie of Work Smarter […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank! We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
Do you struggle to find the words to craft clear and compelling comms on climate? Keen to engage new audiences with your sustainability messaging and grow your market share? Following the landmark report ‘Beyond the Climate Bubble’, new research by Media Bounty investigates the language, cultural context, values and norms of Persuadable communities. We’ll be […]
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and manage your team. […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
