This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
The Transform Business Festival is coming to Tayside on Tuesday 21 February at the Dundee Science Centre. The Transform Business Festival Tayside will bring together entrepreneurs, business owners and influential leaders under one roof for one unmissable day! Business-boosting talks from a host of carefully chosen guest speakers on various topics An ecosystem village filled with industry-leading organisations available […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. […]
Is your business impacted by rising energy costs? Join three practical webinars to discover low-cost investment opportunities to reduce energy costs and carbon emissions. Join Mike Milner, Tomson Consulting Ltd, and Scottish Enterprise’s Sustainability Specialists on this practical three-part online series looking at the no cost, low cost, and investment opportunities for your company to […]
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting. This webinar will help you understand how […]
It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. We will look at: Understanding the problem What is sustainability and why it is important Innovation Profiting from being a green business Embracing […]
Mint Ventures is a Scottish-based women-led angel investment group on a mission to make angel investing more accessible to women by educating both women and men from all business backgrounds how they can support more women to get involved. Angel investing is an important element of the funding ecosystem to support early-stage companies to grow and is […]
Aimed at professional advisers, this series of expert webinars will explore different aspects of employee ownership. It's designed to help advisers broaden their knowledge and equip them to support their clients in making informed decisions. The webinars are also relevant for business owners looking at succession planning. In this webinar, Bruce Farquhar from Anderson Strathern […]
This webinar is designed to help you make more informed decisions about where paid for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising, provide advice on planning, explore platform options and look at measuring the impact of your ads. By the end of […]
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to: Segment your audiences and target them effectively Create a quality marketing email and measure its effectiveness Identify […]
You have invested time, energy, and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What are intellectual assets (IA)? What is intellectual property (IP)? How to use IP […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding Customers […]
Scottish Development International, the Scottish Government’s international economic agency, would like to invite Scottish companies for a webinar and joint discussion on offshore wind market opportunities. The main purpose of the event is to explore joint cooperation between Scottish and Danish companies in supply chains and ‘meet the buyers’. We will discuss strategic sourcing policy, […]
Evidence suggests that 65% to 75% of IT and digital projects fail. The true cost of project failure isn’t just financial investment — it costs time invested by staff, as well as impact on service delivery and your brand’s reputation. Do you need help navigating these challenges? Scottish Enterprise is offering practical and interactive half-day […]
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
Join this special session for tourism experiences (tours, visitor attractions and activity providers) with Google and VisitScotland. Hear from Google as to how your business can take advantage of direct booking links on their Google Business Profile and in Google Maps. You'll also gain a better understanding of how to more effectively advertise your tours, […]
Selling online via wholesale marketplaces has become an increasingly attractive way for new and existing retailers to reach customers all over the world. Thanks to B2B marketplaces like Faire, Wayfair and Alibaba, it’s easier than ever to sell online – but that’s not to say it’s without its challenges. This event, presented by Karen Riddick, […]
Are you ready to ‘go live’ and engage your audience with a live stream? What about running webinars or working remotely with clients or collaborators on the other side of the world? Let us guide you through: How to use video live streaming, webinars and remote collaboration tools to get results for your business Equipment […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
In this half-day masterclass, we’ll explore how to grow your business on Amazon. Amazon is delivering consistent growth year-on-year, leading online sales in the UK and around the globe. Learning how to effectively use this platform is an excellent way to boost your online sales. Data is core to Amazon, and we’ll take a deep […]
