Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help […]
With most EU and non-EU citizens now subject to the UK immigration system, we invite you to join us as we discuss how the Skilled Worker route can help you to access overseas talent. As a Scottish based SME, TalentScotland can support your business in a number of ways.
YouTube is the perfect place to grow your brand internationally and drive traffic to your website. If you get a large enough following, you may also be able to earn some money. This webinar will provide many live demos, as well as the tips and tricks required to help you jumpstart your own YouTube channel. […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your […]
Inclusive workplaces can be attractive to current and future employees, regardless of which diversities they may face. Educating your staff on inclusion is essential in complying with legislation, retaining staff, and improving employee satisfaction, success, and well-being. In this webinar, you’ll learn what inclusion is and how it differs from diversity, why having an inclusive […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. The types of […]
This workshop aims to help you identify your customers, understand your competitors and plan an effective marketing strategy. The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research
We’ll take you through a step-by-step process of planning, shooting and editing a video with Instagram Reels. We will cover how to: Create ‘expert’ videos Create text videos Use Reels soundtracks Create voiceover videos Use transition in videos
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting. This webinar will help you understand how […]
How well do you know the public sector? This introductory module is recommended for anyone new to bidding. It provides a comprehensive overview of the public sector marketplace in Scotland and beyond and introduces the concept of tendering and procurement. This event is suitable for Level 1 (Beginner) workshop is a first step to tendering for […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
Covid-19 right to work measures are ending on 30 September 2022. In this webinar, TalentScotland will look at how employers in Scotland can continue to perform right to work checks after this date. This webinar is presented by Brodies LLP, TalentScotland’s immigration specialists, and you'll have the opportunity to have any questions you might have.
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
This expert-led webinar covers everything you need to stay ahead of competitors by creating a globalised website and social media presence. The session is designed as a guide for ambitious Scottish businesses planning to expand into new international marketplaces. You’ll learn about the following topics: Selecting a domain Registering with search engines Choosing a web […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
Held at the SEC in Glasgow, over 500 companies exhibit thousands of products to retail buyers looking to source inspirational products for the new season. These co-located shows offer the very best home accessories, giftware, fashion, jewellery, accessories and speciality food and drink from Scotland and beyond. Please note this is a trade only event. Sunday […]
Attracting the right talent and retaining it is paramount to business success. In this webinar, The Conference Board will explore the key themes that organisations should consider when it comes to stimulating innovative approaches to broaden the talent pool and anchor existing talent. These themes will include: Alternative sources of labour to widen the talent […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping […]
This webinar is designed to help you make more informed decisions about where paid for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising, provide advice on planning, explore platform options and look at measuring the impact of your ads. By the end of […]
