This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as eBay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you? We will cover: Why to sell via a Marketplace, your own website, or both Choosing the right Marketplace – looking specifically at eBay, […]
The government has recently introduced the Scale-Up visa route, which gives certain employers another visa option to help access international talent. Join us to learn more about this new route and how it could help you access international talent.
This webinar will help you create a robust business plan. The webinar will look at: creating a description for your business the business planning process efficient ways of obtaining skills and resources presenting your business plan There will also be information on additional services from Business Gateway and details of other webinars which may be […]
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting. This webinar will help you understand how […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and […]
There are lots of low-cost visa routes under the UK's points-based system. Join TalentScotland for an update on affordable visa options, including the Graduate, High Potential Individual and Youth Mobility routes.
Take this opportunity to discuss your finance queries with our finance specialist, Scott Geddes. Gain clarity on the start-up and running costs for your business or discuss how to make your business profitable and financially viable. Brush up on some financial basics by learning how to create a cash-flow forecast and better understand your business's […]
Rising energy costs, the climate emergency and increasing consumer pressure continue to impact businesses and challenges the way they manage their environmental performance. The good news is Business Energy Scotland’s Green Champions training course has already helped over 4,000 professionals from organisations across Scotland to prepare for this challenge. And this is your chance to […]
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and manage your team. […]
This workshop will explain: what financial records are needed the broad principles and procedures of accounting systems how to choose accounting systems – both manual and computerised which financial statements and statutory returns are relevant to your business different accounting periods and financial years how to use financial records for monitoring the financial state of […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
Google provides a huge amount of free tools to help you market your business. This webinar highlights tools that will help you save time and avoid splashing cash on a marketing agency. These tools cover areas such as keyword analysis, measuring success, website speed, search and trends. The webinar will offer many live demos of […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
This webinar is designed to help you make more informed decisions about where paid-for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising, provide advice on planning, explore platform options and look at measuring the impact of your ads. By the end of the […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding Customers […]
