This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and […]
Take this opportunity to discuss your finance queries with our finance specialist, Scott Geddes. Gain clarity on the start-up and running costs for your business or discuss how to make your business profitable and financially viable. Brush up on some financial basics by learning how to create a cash-flow forecast and better understand your business's […]
Retail businesses can now reach new B2B customers by selling on wholesale ECommerce marketplaces such as Faire, Alibaba and Wayfair. This one hour webinar will provide a great introduction to the marketplace options which are available to businesses of all stages and sizes. It will also cover some of the challenges and top tips which […]
What can you expect from this Google Digital Garage session? A presence on Google Search and Maps can help customers find you more easily. Join us to learn about search and how to create and manage an online listing for your tourism business on Google Maps and in Google Search. In this session you will […]
Making changes to make your business more sustainable can be challenging and it can be difficult to know where to start. But doing so can benefit both you and the planet, saving you money whilst also protecting the environment! Join us to get to know more about the support available through Zero Waste Scotland and Business Energy Scotland and […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
To compete effectively for public sector work, you need to have certain information and processes in place before you can begin to bid. This training will help you to understand what the public sector requires and how to work according to requirements. This will be done by giving you an easy to use checklist and […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank! We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and manage your team. […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. The types of […]
In the first in a series of events before World Hydrogen 2023 in Rotterdam, Scottish and Danish companies are invited to attend a webinar and joint discussion on hydrogen market opportunities in Denmark and Scotland. The goal is to give Scottish companies an overview of Danish projects, plans and market growth potential, and to explore […]
Take this opportunity to discuss your finance queries with our finance specialist, Scott Geddes. Gain clarity on the start-up and running costs for your business or discuss how to make your business profitable and financially viable. Brush up on some financial basics by learning how to create a cash-flow forecast and better understand your business's […]
All the digital platforms your business uses, from its website to social media, are constantly collecting data about your potential customers. This data is the key to wider reach, higher conversion rates and more effective digital campaigns – but you have to know how to use it to unlock these benefits. Join this event, presented […]
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help […]
There’s a lot to think about when you’re creating an international website and social presence. From selecting the best domain to language localisation, having a truly global digital presence requires some additional steps to traditional website building. This webinar will take you through all those steps, covering the following topics: Selecting a domain Registering with […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
