The Scottish Agritourism annual conference is for anyone keen to help grow our sector to its full potential. Whether you are an agritourism business owner, or a farmer or crofter considering agritourism; part of our vital supply chain or an economic development professional keen to support the sector, this will be the largest gathering of the […]
This webinar will cover the following areas: Global E-Commerce Market Overview International E-Commerce Growth Dynamics Key Digital Strategy Considerations, including - Audience Insight; Digital Marketing; Trading Platforms; Warehousing & Fulfilment; Customer Support; User Experience & Conversion; Payment Processing; Delivery As a result of attending this webinar you will obtain a clearer understanding of the key […]
A commonly used tool for those researching products and services for personal life (clothing ideas, holidays inspiration, cooking alternatives!), but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. During this webinar we’ll help you better understand: Who is using Pinterest […]
You have invested time, energy, and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What are intellectual assets (IA)? What is intellectual property (IP)? How to use IP […]
The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research There will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you. This webinar is for businesses based in […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. The types of […]
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? Having an effective strategy in place for your business […]
New research and innovation funding for green technologies is opening soon. Conall McGinley, UK Energy Horizon Europe National Contact Point will provide an update on opportunities including in the areas of energy generation, heating and cooling technologies and Hydrogen / CCUS.
Everyone consumes and understands information differently, with some facing additional challenges that aren’t always considered. In this webinar, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all. By the end of this webinar, […]
The average attention span of a human being is now 6 seconds. How many times have you clicked off a website because it was too slow, or didn’t give you what you are looking for straight away? This is fun and lively masterclass that will give you valuable insights on how to ensure your website […]
Covid-19 right to work measures are ending on 30 September 2022. In this webinar, TalentScotland will look at how employers in Scotland can continue to perform right to work checks after this date. This webinar is presented by Brodies LLP, TalentScotland’s immigration specialists, and you'll have the opportunity to have any questions you might have.
Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. By the end of this webinar, you will be able to: Understand the essential features that a website […]
If you are newly self-employed and required to submit a self-assessment return for the first time or want to better understand the basics of completing your Self Assessment Tax Return, the key dates, the basics about expenses and record keeping, as well as how income tax and National Insurance Contributions are calculated, then this is […]
China is a rapidly growing market with significant opportunities. But expert advice is essential if you want to get the best results. This session provides some key advice for Scottish businesses. In this Masterclass, you'll gain a more detailed knowledge of digital and ecommerce within the Chinese market. The information provided can then be used […]
Following our "Everything you ever wanted to know about Website User Experience" webinar, Stephen Whitelaw is offering a one-to-one hour long bespoke advice session via Zoom on how to ensure your website is giving your customer the best experience ever. Stephen can give you specific advice on how to make a few simple changes to […]
Following our "Everything you ever wanted to know about Website User Experience" webinar, Stephen Whitelaw is offering a one-to-one hour long bespoke advice session via Zoom on how to ensure your website is giving your customer the best experience ever. Stephen can give you specific advice on how to make a few simple changes to […]
Learn the fundamentals of cost-effectively preparing, writing, and distributing blogs that your visitors will read. Making sure that that your effort inspires and helps your visitor to plan and book their trip with you. Get tools to help you research, understand your customer and write highly targeted content which will help to optimise your website […]
Website usability and user experience are key to driving leads, sales and other conversions through your website. But where do you get started? During this webinar, we’ll cover: What User Experience is and what impact it can have Some of the key factors influencing website usability, including credibility, value, purpose and more Hints, tips and […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
The workshop will look at: managing a profit and loss account producing a cashflow statement working capital the different sources of finance the different legal structures of a business There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. This webinar is aimed […]
