Businesses who plan their content in advance, aligning all channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this brand new DigitalBoost webinar, you will learn […]
Industry experts George McGillivray and Michelle MacFarlane share their tips and tricks on taking your business' digital promotion to the next level. They will teach you how to utilise Google My Business and hashtags to raise your digital footprint. The event will be held remotely over Zoom.
This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message and values in order to stand out from competitors, build a loyal customer base and make more sales. […]
Are you a business owner looking to brush up on your networking skills? After months of going virtual via Microsoft Teams and ZOOM, this event is the perfect opportunity for start-up and growing businesses to connect in-person and network. Michelle Almeida, Company Director, of MDA Business Coaching Ltd, will be joining us! After an extensive […]
Join us to look at why it’s important for all businesses to give their online security thought and consideration. We will take you through some simple steps to minimise the risks. We will also direct you to available support to help you and your business. During the session will cover: Cyber security and why it […]
Do you walk into a room, read the fire escape instructions three times, talk to a plant, down a few glasses of wine then go to the toilet? Would you rather exude the effortless charm of the consummate corporate ambassador? Many of us are all fingers and thumbs over the canapés when there really is […]
Find out how the fully funded Graduate Apprenticeship Programme can help you to develop the skills of you and/or your workforce (of all ages), at no additional cost to your business. Speakers Wayne Paul, Engagement Manager, University of Dundee Fiona McMillan, Business Engagement Officer, University of Stirling Also hear from a employer and apprentice (tbc) […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
All successful organisations need the right people and a vital part of achieving this is getting the process of recruitment right. However, if things aren’t handled correctly this can mean wasted time, higher staff turnover and even claims by unsuccessful candidates who don’t feel fairly treated. A criminal prosecution can also arise if someone is […]
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them. You […]
Each event within the TCAP2 Roadshow series will focus on a different region in Scotland, with each event inviting esteemed speakers to talk about place policy, before covering local examples of innovative projects and initiatives. The aim of each event is to examine, discuss and celebrate the variety of work being done in Scotland’s Towns […]
How can you keep track of customers, manage resources and keep in touch with everyone efficiently? Is a cloud-based solution right for your business? How do different back office strategies compare on cost and value? At the end of this webinar, you’ll have: Up-to-date information and tools to help you make strategic back-office decisions. Real-world […]
Are you a business that has been trading for less than five years? Do you realise your full potential? This is an opportunity for you to gain an outsider’s perspective, which can be essential in realising the potential for your business to expand. Working with our advisers, you will analyse the current state of your […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
Not sure what the circular economy is, but want to find out more? This webinar is a tool to help businesses design, develop and evaluate the circular business models of the future. The webinar poses strategies and case studies to challenge the status quo and inspire new solutions to today’s problems. The event is targeted […]
Join us for a webinar brought to you by FSB and Carbon-Zero UK to find out more about how to begin your journey towards net zero. Brian Johnstone, a Low Carbon Consultant, will offer practical guidance on how to calculate your carbon emissions looking at three areas of emissions: Direct- activities owned or controlled by an organisation […]
Thinking about using Pinterest to showcase your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. We will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting content and how that can maximise […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund […]
The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.
If you're a startup company considering your first fundraising campaign, this webinar is for you. What you'll learn Gather insights on the following questions: Should debt or equity fund your next move? How do you get funder ready? What alternative finance is available to help grow your business? It is becoming increasingly more important to […]
