This webinar will guide you through the steps needed to create an effective digital marketing strategy to meet your business objectives and create more leads. We will cover: Setting measurable goals, establishing what your customers are looking for and competitor analysis. Developing your brand Content strategy Prioritising digital channels Marketing communications planning and evaluation
In this webinar you will: - Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy. - Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact. - Learn […]
The webinar is practical, and outcomes driven. Content will focus on a pragmatic approach to Strategic Planning designed to fit with the needs of small businesses in both B2C and B2B environments. Topics covered during the webinar will include: Looking at your business today – identifying your strengths and areas for development The key pillars […]
Join us as we host a visit from Lorna Slater MSP, Minister for Green Skills, Circular Economy and Biodiversity, at the University of Dundee. During the event we'll hear more about the Circular Economy Bill Consultation and Green Skills, allowing members to provide feedback on issues across Dundee & Angus. We'll also learn more about […]
Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online, using social media channels […]
This webinar will cover a variety of areas, from "what have we learned from Covid?" through to "understanding your new greener customer", to “reducing your costs and upping your sales”, highlighting where profit can be generated from developing your businesses green credentials. We will look at: Understanding the problem What is sustainability and why it […]
In this webinar you will discover and define your business goals, design a user-friendly experience and learn how to test and launch your online platform. Once you have completed this webinar you will know more about how to continuously maintain and improve your digital platform, acting on data and results. You will be able to […]
Amazon Bootcamp teaches you how to sell successfully on its platform. Learn about the latest content trends and get advice on selling to EU markets from experienced Amazon seller, Karen Riddick. The event gives you opportunity to attend all topic sessions or you can tailor the topics to suit your needs. Detailed joining instructions will […]
Join our webinar and discover the ‘trade secret’ tips and techniques to help you look, sound and feel confident when you’re giving networking presentations and business pitches - on-screen and face-to-face – and that’s whether you’re new to networking or an experienced presenter. This event is aimed at small business owners who are looking to […]
This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message and values in order to stand out from competitors, build a loyal customer base and make more sales. […]
Germany, post-Brexit and post-Covid, is a challenging market for the Consumer, Textile and Lifestyle sectors and this webinar aims to inform Scottish companies to: navigate the new international landscape post Brexit for their B2B and B2C business increase the awareness of international retail and fashion trends find new ways to do business with consumer retail […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online. […]
Work in engineering, manufacturing or transport ? Then join our sector specific networking group and grow your contacts. You are invited to join our monthly group of engineering, manufacturing and transport businesses to discuss issues relating to those sectors. This group is designed to help you to develop specialist contacts in your area of industry […]
Google Analytics, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: Learning about top landing pages and traffic sources, to understanding organic search rankings and user […]
The Offshore Wind Growth Partnership (OWGP) welcomes UK supply chain companies and potential new market entrants to join a virtual briefing on their latest Development Grant opportunities. The OWGP is offering up to £500k funding for projects to help companies to improve their competitiveness or increase capability and enable a step-change in their growth. The […]
This webinar will take you right from the beginning of website building. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content. Create your brand’s visual identity online, your site’s blueprint and how you can […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better than […]
By the end of this webinar, you will be able to understand how to: Target the right audiences Create a quality marketing email and how to measure its effectiveness. Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. Identify the different components of a successful […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. Learn which type […]
This workshop will explain: what financial records are needed the broad principles and procedures of accounting systems how to choose accounting systems – both manual and computerised which financial statements and statutory returns are relevant to your business different accounting periods and financial years how to use financial records for monitoring the financial state of […]
