When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank! We will look at: How marketing extends way beyond what most […]
BID St Andrews have teamed up DLR Media to bring you a series of workshops to help your business be ‘Open for Business’. With the world famous 150th Open Championship coming to St Andrews this Summer, is your business ready for demand? Will potential customers be able to find your business online? Event: Are you […]
Interactive Q+A session with Professor Chris Whitty and Dr Susan Hopkins (UK Health Security Agency) to take questions from the small business community on COVID-19. COVID-19 is not over. Small businesses are still facing the impacts of COVID, often in their workplaces and among their staff. The prospect of future variants is a key concern, […]
It’s essential to consider your target market when developing your products and services to ensure you meet their needs and desires. Following this webinar, you will understand the key steps you can take now to understand, create and improve your value proposition. Topics covered include: How to create value for your customers The Value Proposition […]
New short-term let legislation has been passed by the Scottish Government, and as we move towards the implementation stage and licensing schemes going live across the country, Gilson Gray LLP and the ASSC are committed to supporting short-term let operators navigate through the legislation. Fiona Campbell, chief executive of Association of Scotland’s Self-Caterers and Joanna Millar, […]
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting. This webinar will help you understand how […]
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: What webinars, live streams and video conferences […]
How can you keep track of customers, manage resources and keep in touch with everyone efficiently? Is a cloud-based solution right for your business? How do different back office strategies compare on cost and value? At the end of this webinar, you’ll have: Up-to-date information and tools to help you make strategic back-office decisions. Real-world […]
You have invested time, energy and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What is IP? Can you own IP? How can IP be protected? What is […]
This new workshop will cover the crucial next steps in what you need to know to ensure successful marketing takes place within your business. Marketing Strategy is an advancement from our ‘Market Research Made Easy’ workshop, with the specific focus on supporting those businesses that are established and already have the basic marketing methods in […]
Join us to look at why it’s important for all businesses to give their online security thought and consideration. We will take you through some simple steps to minimise the risks. We will also direct you to available support to help you and your business. During the session will cover: Cyber security and why it […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund […]
Tourism is evolving fast. COVID-19, the climate and biodiversity crises and new major geopolitical instability is changing how people travel, where to and why; even whether they can travel at all. In this state of global ‘permacrisis’, new questions are being asked about tourism and old assumptions are being challenged - Is travel a right […]
This 1-hour online introductory workshop to the Climate Emergency will help you to: Understand the science of climate change Reflect on how you and/or your organisation or community will be impacted by climate change Appreciate the significant changes we will all need to adapt to as Scotland moves to a low carbon future Identify practical […]
Have you ever wondered how to make your business stand out alongside your competition? Join our webinar and discover how finding your niche can benefit your business. This webinar will look at how creating a niche for your business can make you more successful, make it easier to sell your services, to charge authentically, simplify […]
The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance. This webinar is for businesses based in Dundee, Angus or Perth.
Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. By the end of this webinar, you will be able to: Understand the essential features that a website […]
Google Analytics (Universal and GA4), Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: Learning about top landing pages and traffic sources, to understanding organic search […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your […]
The workshop will look at: managing a profit and loss account producing a cashflow statement working capital the different sources of finance the different legal structures of a business There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. This webinar is aimed […]
