There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: What webinars, live streams and video conferences […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
Do not underestimate your resources or the people that work for you. When recruiting someone, make sure you have a strategy in place on how you will approach the interview and invest the time in gaining the right candidate for your position. It’s also up to you to develop your staff and therefore, the more […]
Are you a business that has been trading for less than five years? Do you realise your full potential? This is an opportunity for you to gain an outsider’s perspective, which can be essential in realising the potential for your business to expand. Working with our advisers, you will analyse the current state of your […]
Whether you’d like to discuss market research, marketing strategy or would even just like an impartial review of your website or social media page, this is an opportunity to book a one to one appointment either from the Business Gateway Dundee office or over Zoom with marketing specialist, Stuart Milne. There will also be information […]
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as Ebay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you? We will cover: Why to sell via a Marketplace, your own website, or both Choosing the right Marketplace – looking specificly at Ebay, […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance. This webinar is for businesses based in Dundee, Angus or Perth.
From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and […]
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, and how it differs from other platforms. You will also learn about: What makes a good Twitter profile (and the options […]
You have invested time, energy, and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What are intellectual assets (IA)? What is intellectual property (IP)? How to use IP […]
This event is all about the storytelling around plants. So if you’re a business thinking about using foraged ingredients to make or present your products, or an experience creator then this event is for you. Whether you are creating a new recipe for product or plate, or building an experience business, you need to think […]
This event will be bringing together community groups, educationalists, policy-makers, researchers, professionals and all those with an interest in issues of sustainability to discuss these and other questions and to develop ways of working together going forward. It does not promote or favour any single idea of sustainability – whether it is social, economic, cultural […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy. Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your […]
Our speakers discuss the ‘Heat Hub Grand Challenge’. This is an exciting opportunity aimed at encouraging consortia to develop proposals for a ‘Heat Hub’ which will help position Scotland as a leading location in Europe for low carbon heat manufacturing.
So many start-up businesses fail due to lack of planning. This webinar will be a short and sharp overview of what you need to think about to ensure your business is sustainable and avoid the pitfalls when starting up. We will cover: Why start-ups fail (cash, time, market research) Spend time researching your idea Will […]
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. We […]
