No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank! We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
Angus Council Vibrant Communities, in collaboration with Angus Rural Partnership, have commissioned a programme of events for community groups and organisations. The new programme of workshops will help local groups and organisations: successfully form a sustainable group plan their projects apply for funding deliver their aspirations Workshop Four: How do community-based groups take a stake in, […]
Scotland is legally committed to reduce emissions by 75% by 2030 and reach net zero by 2045. Join this webinar to find out more about the minewater geothermal opportunity in Scotland.
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
Join VisitScotland's Patrick O'Shaughnessy and Andrew Craig to learn more about the digital fundamentals tourism businesses should be considering. This will include: being on the right social platforms managing your reputation and reassuring potential customers online setting up an online booking and distribution system. some introductory advice on Search Engine Optimisation (SEO) the importance of […]
This flagship event will bring together more than 250 travel trade professionals from all corners of the UK and all across the industry for two days of networking opportunities, seminars and workshops, one-to-one business meetings, and engaging discussions on the critical issues facing the industry. The convention is a fantastic opportunity to meet all your […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
You have invested time, energy, and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What are intellectual assets (IA)? What is intellectual property (IP)? How to use IP […]
This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building a set of SMART Goals, give thought to business skills development and provide a clear path for steps to launch your business. You will also learn about […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
With its central geography, mixed economy and broad base of academic, professional expertise and active developments, Tayside is a great place to exploit this ongoing economic transformation as we address climate change and post Covid recovery. At this event we are focussing on: Clean Energy (wind to small scale green hydrogen generation) Green agri-tech and […]
Success often comes with added responsibilities and expectations, especially for small businesses, and some fear the increased visibility and demands. Sean McGrath, CEO of Entrepreneurial Scotland, and Hugh Lightbody, Chief Officer of Business Gateway, will tackle this, exploring: Why Scotland as a nation struggles to celebrate success Is there a genuine ‘fear of success’ and […]
One of the ways Laurie helps women has to do with how to get visibility on LinkedIn. It's not a dusty old corporate platform any more. Instead it's a place to find your ideal people, see and be seen by them, join in great conversations and create content that draws them to you. In this […]
It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. We will look at: Understanding the problem What is sustainability and why it is important Innovation Profiting from being a green business Embracing […]
This webinar will provide an overview of the offshore wind market and opportunities across APAC markets: Australia, China, India, Japan, Southeast Asia, South Korea and Taiwan. Join our team of expert trade specialists based in market to learn more.
