Join us as we take a look at the software available to help you get your finances in check, freeing up your time to take your business to the next level. We’ll have an expert in the field of finance walk us through the benefits of investing in accounting software. Gavin Howie of Work Smarter […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. […]
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to: Segment your audiences and target them effectively Create a quality marketing email and measure its effectiveness Identify […]
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content. Overall, this workshop is ideal […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
This webinar is 1 in a series of 4 topics and forms the second part of Co-operative Development Scotland’s (CDS) CWB event programme aimed to help participants explore how, practically, inclusive business models can contribute to the other 4 pillars of CWB: Spending and Procurement, Workforce, Land and Property and Finance. This series of webinars […]
Our online session is for employers who want to understand the root causes of the gender pay gap and how they can relate to their business. The webinar will include: A presentation on gender inequality in the workplace including key considerations for SMEs How to identify inequalities in your business, and How to use this […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your […]
Don’t miss the annual Meet the Buyer Tayside event on 20 February 2024. Dundee City Council, Perth & Kinross Council, and Angus Council, in partnership with the Supplier Development Programme, invite businesses of all sizes to this free, in-person event on 20 February 2024, from 10am to 2pm in Invercarse Hotel, Dundee. The Meet the Buyer […]
This webinar will help you develop and hone your social media strategy in order to amplify your marketing using ‘X’. You will gain a deeper understanding of where X fits into your overall plan, and how it differs from other platforms. You will also learn about: What makes a good X profile (and the options […]
As the government and industry work towards net zero emissions by 2050, there are opportunities to develop digital frameworks for smart energy sector. Join Scottish Enterprise for a webinar on digitalisation of green energy and explore opportunities in renewable energy.
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help […]
Age Scotland’s age inclusion awareness webinar is an hour-long introduction to the topic of age in the workplace. The purpose of the session is to: raise awareness of ageism in the workplace and the potential consequences for organisations and individuals explore what you can do as an individual to co-create an age inclusive working environment […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
The Transform Business Festival is an event which connects entrepreneurs, start-ups and businesses of all shapes and sizes over the course of a day. After the success of its launch in 2023 at the Science Centre Dundee, this year's event continues its tour of Tayside at Perth Concert Hall on 22 February 2024, focused on […]
Join us for a webinar on the Scottish offshore wind industry. With the new ScotWind and INTOG leasing rounds there will be a massive surge of activity in Scottish waters.
Age Scotland’s age inclusion awareness webinar is an hour-long introduction to the topic of age in the workplace. The purpose of the session is to: raise awareness of ageism in the workplace and the potential consequences for organisations and individuals explore what you can do as an individual to co-create an age inclusive working environment […]
Have you considered a succession plan for your business? It’s never too early to start thinking about your options. Employee ownership is fast becoming the preferred exit route for business owners. Aimed at business owners considering an exit from their company, this session will give attendees the opportunity to hear bus and coach company Shuttle […]
