This webinar will help you develop and hone your social media strategy in order to amplify your marketing using ‘X’. You will gain a deeper understanding of where X fits into your overall plan, and how it differs from other platforms. You will also learn about: What makes a good X profile (and the options […]
As the government and industry work towards net zero emissions by 2050, there are opportunities to develop digital frameworks for smart energy sector. Join Scottish Enterprise for a webinar on digitalisation of green energy and explore opportunities in renewable energy.
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help […]
Age Scotland’s age inclusion awareness webinar is an hour-long introduction to the topic of age in the workplace. The purpose of the session is to: raise awareness of ageism in the workplace and the potential consequences for organisations and individuals explore what you can do as an individual to co-create an age inclusive working environment […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
The Transform Business Festival is an event which connects entrepreneurs, start-ups and businesses of all shapes and sizes over the course of a day. After the success of its launch in 2023 at the Science Centre Dundee, this year's event continues its tour of Tayside at Perth Concert Hall on 22 February 2024, focused on […]
Join us for a webinar on the Scottish offshore wind industry. With the new ScotWind and INTOG leasing rounds there will be a massive surge of activity in Scottish waters.
Age Scotland’s age inclusion awareness webinar is an hour-long introduction to the topic of age in the workplace. The purpose of the session is to: raise awareness of ageism in the workplace and the potential consequences for organisations and individuals explore what you can do as an individual to co-create an age inclusive working environment […]
Have you considered a succession plan for your business? It’s never too early to start thinking about your options. Employee ownership is fast becoming the preferred exit route for business owners. Aimed at business owners considering an exit from their company, this session will give attendees the opportunity to hear bus and coach company Shuttle […]
You have invested time, energy, and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What are intellectual assets (IA)? What is intellectual property (IP)? How to use IP […]
This session teaches the foundations of how machine learning models learn and work, the components of designing a problem for machine learning to solve and a basic understanding of the resources and tools needed for a business to invest in machine learning. Aimed at small business leaders / owners or anyone looking to get a […]
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank! We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
The Fife Tourism Conference is back for 2024 with the theme of "developing new markets". Gain insights from experienced speakers and leaders, shaping the future of tourism in Scotland. Explore the latest trends, challenges, and opportunities in our dynamic industry. Key events and highlights: Innovation and future trends: Find out where the Scottish tourism industry is […]
Why are these Statutory Guidance stakeholder engagement workshops taking place? SSN is working with the Scottish Government to support the development of new Statutory Guidance on Public Bodies' Climate Change Duties. The guidance is being co-developed this year with contributions from across the Scottish public sector. Formal public consultation will take place in spring/summer 2024. […]
Ready to continue your learning with Co-operative Development Scotland’s (CDS) Community Wealth Building programme? This is the third of four webinars that explore how inclusive business models can contribute to the four key pillars of CWB: spending and procurement, workforce, land and property and finance. Delivered by support partners of CDS (including the Scottish Land […]
The workshop will begin with a brief outline of gender inequality in the workplace. This will include: - Understanding what inequality looks like - Identifying where to focus your time and resources - Roles within the business - How to track success It will also discuss Close the Gap’s work with IoD Scotland on the […]
