Around 83% of small and medium-sized businesses are not financially prepared to recover from a cyber attack - which could mean going out of business. This event aims to introduce start-ups and new businesses to the risks they face and provide top tips on how to avoid some common threats, protect their organisation and enable […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
How can you supercharge your digital marketing strategy with the help of AI in 2024? In today's evolving digital landscape, AI is changing the way consumers access and interact with digital tools: from providing increasingly personalised user experiences to the integration of new technology in our everyday apps. In this one-hour short course, you'll explore […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored […]
If you’d like to have a better understanding about cloud computing, this short course will help you learn how digital technology has evolved. It will also highlight the impact and digital innovation available to businesses using the cloud. You will learn more about how the cloud works, and what you can do with your data […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]
This Google Digital Garage session introduces learners to cutting-edge AI tools that are already available from Google and others, to show some of the smartest ways digital-age workers can use them to save time at work and on tasks. In this session, you will learn: an introduction to generative AI and how it works how […]
Starting a venture is one thing, growing it is another. Scaling effectively can be one of the most challenging aspects, with mis-managed growth often leading to downfall after so much time, effort and money has been invested. So if you are a business owner that has started to see growth, this webinar will help you to […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
Engaging copy can help you say more with less when posting on your social media channels. If you manage a social media channel for your business and you’re looking at ways to sharpen your copy, join this session on writing for social media. Learn ways to develop a written tone of voice and tips for […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored […]
Marketing today is more than just being the first or best product on the market. When you communicate with your employees, customers and stakeholders, you are making a statement about the values and ethos of your organisation. And if you are not approaching your marketing and communications with an inclusive lens, you risk alienating customers […]
Without proper marketing your business cannot have a lasting impact. This live webinar will help you to identify, profile and gain a deeper understanding of your target audiences, how to conduct market research and build a marketing plan. It will also explain brand development and positioning, and choosing your price points. The webinar is divided […]
Join our Scottish Manufacturing Advisory Service (SMAS) on 10 July 2024, from 9:30am to 12:00 noon, for a free Lean Breakfast Workshop at W-Zero-1 collaboration space at ETZ, Aberdeen, which will provide you with the tools to support you through the Fit 4 Offshore Renewables (F4OR) programme’s Process Excellence requirements. The series is designed to […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Join our intensive one-day masterclass designed to transform your social media presence and drive business growth. This hands-on workshop will cover: Platform Choice and Scheduling of Content: Learn to select the best platforms for your business and plan an effective content calendar. Crafting Compelling Content: Discover techniques to create engaging and shareable content. Acquiring Clients […]
This webinar is suitable for business owners who are thinking about getting a website, or those who have just started to put one together. Divided over three sessions, it will look at the principles and practices of developing a website for your business. Topics covered include: audience demographics website domains website structure keywords GDPR analytics […]
