This webinar is suitable for business owners who are thinking about getting a website, or those who have just started to put one together. Divided over three sessions, it will look at the principles and practices of developing a website for your business. Topics covered include: audience demographics website domains website structure keywords GDPR analytics […]
Rising energy costs, the climate emergency and increasing consumer pressure continue to impact businesses and challenge the way they manage their environmental performance. The good news is Business Energy Scotland’s Green Champions training course has already helped over 4,000 professionals from organisations across Scotland to prepare for this challenge. And this is your chance to […]
Led by experienced advisers, this webinar takes the fear out of finances, providing practical tools and guidance to help you confidently manage your business's budgeting and forecasting. You'll learn how to identify the hidden costs of running your business, including the cost of hiring staff, maintaining stock levels, and other crucial expenses. Through a series […]
The Scottish Manufacturing Advisory Service (SMAS) is pleased to invite you to this exercise-based workshop. Through the workshop, you’ll discover the easiest way to engage with your people to start to make improvements to the way work is done, and how these fits within the wider philosophy of lean. With simulation, we’ll detail the tools […]
The Manufacturing Property Challenge Programme provides grant support for the development of speculative new or refurbished mid-sized industrial accommodation suitable for manufacturers in Scotland. Industrial property developers should attend this event to understand how to apply to this competitive call.
A tailored online presence can help attract new opportunities online, whether it’s a shot at a new role or new customers for your business. If you’re considering how to present yourself or your small business online, join this session to learn about branding and ways to build your online profile. In this session you will […]
TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. We will cover: […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
How can you supercharge your digital marketing strategy with the help of AI in 2024? In today's evolving digital landscape, AI is changing the way consumers access and interact with digital tools: from providing increasingly personalised user experiences to the integration of new technology in our everyday apps. In this one-hour short course, you'll explore […]
One of the most daunting challenges a business can face is the process of hiring employees, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and look after your team. We'll […]
Without proper marketing your business cannot have a lasting impact. This live webinar will help you to identify, profile and gain a deeper understanding of your target audiences, how to conduct market research and build a marketing plan. It will also explain brand development and positioning, and choosing your price points. The webinar is divided […]
Ready to accelerate your business growth but unsure where to begin? Look no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers, this session is designed to help you identify your growth potential and create a roadmap for success. Through collaborative discussions with like-minded businesses, you’ll gain […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
Starting a venture is one thing, growing it is another. Scaling effectively can be one of the most challenging aspects, with mis-managed growth often leading to downfall after so much time, effort and money has been invested. So if you are a business owner that has started to see growth, this webinar will help you to […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success. We will cover: Getting to know your financials Controlling growth Improving decision making Opportunities Cash is king Controlling change Pricing strategies for maximum profit Measuring profit
Around 83% of small and medium-sized businesses are not financially prepared to recover from a cyber attack - which could mean going out of business. This event aims to introduce start-ups and new businesses to the risks they face and provide top tips on how to avoid some common threats, protect their organisation and enable […]
