During this learning session we’ll look at ways to identify the benefits of your product, service or creative business so you can use the messaging that your customers ultimately want to hear in your marketing and promotional material. This session will be led by GrowBiz Deputy CEO Clair Smith and Learning and Development Manager Alison […]
When submitting applications for funding, you need to ensure that the applications are written in such a way that improves your chances of being successful. There are numerous funders out there and each will have their unique way they wish you to apply, however, in this webinar we’ll explore some key steps you can take to improve your chances of a successful application, including: Clarifying your need Demonstrating your needs Understanding your […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
The Business Gateway team will be at Brechin Library to offer expert advice and support for all your business questions. Drop in and speak to us, or use the book now button and a member of the team will be in touch to book an appointment. Whether you’re just starting out or looking to grow […]
Immigration law and practice are constantly changing, and 2025 is going to be no exception. Keeping on top of changes to the law, Home Office guidance and immigration processes and procedures is vital for UK employers with an international workforce. In addition to keeping pace with immigration compliance, employers also have to stay up to […]
TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. We will cover: […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Come join us at Malmaison Dundee on Wednesday 30 April for an exciting event where you'll learn how to pitch your ideas effectively, post engaging content, persuade your audience, and connect with people in the business world. Whether you're a seasoned entrepreneur or just starting out, this event is packed with valuable insights and practical […]
This webinar explores how AI can enhance your Shopify store by automating tasks, personalising customer experiences, and optimizing sales strategies. Delegates will gain practical insights into AI-powered tools and apps that can help improve product recommendations, streamline customer service, and increase conversions. Learning Outcomes: By the end of this session, delegates will: Understand how AI […]
The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success. We will cover: Getting to know your financials Controlling growth Improving decision making Opportunities Cash is king Controlling change Pricing strategies for maximum profit Measuring profit
Work.Life. Highland in partnership with Business Gateway are delighted to welcome Flexibility Works to deliver this interactive workshop to promote the benefits of flexible working in your business. Workshop Content: A business case for flexible working The current flex landscape in Scotland - supported by key data Overview of the types of flexible working including […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
Get ready for an evening you won’t forget! Whether you're reconnecting with old friends, making fresh industry connections, or discovering how DP&L Travel Management can elevate your business travel experience, this event is the ultimate opportunity to grow your network in a relaxed, fun atmosphere. Expect a dynamic mix of meaningful conversations, valuable insights, and […]
Join Scotland's Agritourism Monitor Farms Programme on Thursday the 1st of May at Cairns Farm Estate in West Lothian for a full-day session focused on setting the right prices for your products and services in your agritourism business. Led by Caroline Millar, Lead Facilitator of Scotland's Agritourism Monitor Farm Programme and owner of The Hideaway […]
Gilson Gray’s panel of experts will be discussing the key outcomes from the UK’s October Budget and reflect on the challenges, and the long-term implications. With the Budget now six months behind us, this event will provide an opportunity to assess its impact across businesses, property, personal and financial planning, and the economy. Taking place […]
Join us for the inaugural Scottish Country Sports Tourism Conference, a landmark event dedicated to celebrating, supporting, and growing Scotland’s country sports tourism sector. Hosted in the historic Blair Castle, Perthshire, this event is an unmissable opportunity for estate owners, sporting providers, and tourism professionals to come together, share insights, and collaborate on the future […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
