Self-sabotage can show up as procrastination, perfectionism, isolation, avoidance, and shying away from opportunities that could bring success or change. In this eye-opening session, we’ll explore: What self-sabotage really is (and why we all do it) How fear and limiting beliefs fuel these patterns Practical ways to shift your mindset and behaviours Steps to stop […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
This meeting is part of a series of events hosted during Scottish Agritourism month and in the lead-up to Scottish Agritourism turning five years old on June 1st 2025. Everyone with an interest in agritourism is welcome to attend. We’ll be shining a light on the development of agritourism both in the local area and […]
Discover how an online travel agent (OTA) can increase bookings and profitability without detracting from direct bookings. Get practical tips on how to create an OTA listing and how to manage your relationship with an OTA. For tourism experiences (tours, visitor attractions and activity providers) that want to use OTAs for the first time.
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
Interested in reducing production costs by improving productivity and performance in your business? Join the University of Dundee, School of Business, and Scottish Enterprises Scottish Manufacturing Advisory Service as we explore how lean techniques can help you identify and remove nonvalue activities to transform your business. Lean is one of the most cited methodologies in modern […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
Running a small business can be incredibly rewarding—but also isolating, overwhelming, and mentally taxing. In this panel webinar, we explore how community support can be a game-changer for the mental health of business owners across Scotland. Joining Business Gateway National Unit Chief Officer, Hugh Lightbody, for an honest and inspiring conversation are Kevin Matthews, Founder […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
In this informative webinar delivered by VisitScotland, you'll learn about working with Online Travel Agents (OTAs), with a focus on how to distribute your farm experiences through these platforms. The session will explore the visitor journey and the growing value of the experience economy - where travellers are seeking memorable, meaningful activities. You'll hear about […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
This meeting is part of a series of events hosted during Scottish Agritourism month and in the lead-up to Scottish Agritourism turning five years old on June 1st 2025. Everyone with an interest in agritourism is welcome to attend. We’ll be shining a light on the development of agritourism both in the local area and […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored in […]
By the mid 2030s, the Forth and Tay region will be home to a dramatic expansion of offshore wind development, manufacture, installation, and operation, from the existing one operational wind farm up to potentially another nine wind farms which could equate to 18GW or 36% of the UK’s planned offshore wind fleet. The Universities of […]
This short information session by Scottish Civic Trust is for for venues, organisations, and individuals who are interested in taking part in this year's Doors Open Days. The session will cover the steps to register and apply, tips about the types of events that can be held, what marketing materials are available, an overview of […]
This short information session by Scottish Civic Trust is for for venues, organisations, and individuals who are interested in taking part in this year's Doors Open Days. The session will cover the steps to register and apply, tips about the types of events that can be held, what marketing materials are available, an overview of […]
When submitting applications for funding, you need to ensure that the applications are written in such a way that improves your chances of being successful. There are numerous funders out there and each will have their unique way they wish you to apply, however, in this webinar we’ll explore some key steps you can take to improve your chances of a successful application, including: Clarifying your need Demonstrating your needs Understanding your […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
