Storytelling brings the emotional element into the buying process. Knowing how and when to use your story ensures that people hear what you have to say and engage with it. In this webinar, Bev Hepting will look at how you can incorporate your story into your business marketing and create highly compelling messages in the […]
This webinar will provide you with information, direction and support on a range of topics, including: Planning (before you start, & once you are up and running) The personal benefits of working for yourself How to make sure your idea is viable and sustainable How to research your market and market your business How to identify who your customers are Staffing Funding How […]
Many businesses don't survive "shock events" (global pandemics, heavy flooding, recessions and so on). So what helps those that do survive them to keep going? In this Lunch and Learn, Adrian Ashton will share insight into how he's managed to keep his business afloat in the face of ongoing crises that would've forced most other […]
This webinar focuses on the main areas of spend that many businesses might incur, and provides a detailed and HMRC backed overview of what can and should be claimed. This webinar will cover: What constitutes a business expense The HMRC rules around business expenses What you can claim and more importantly what you cannot when […]
Expanding globally starts with the right systems in place. Many founders choose low-cost finance tools early on. It works for a while. But as the business grows, those tools often fall short – leading to messy migrations and delays. In this session, we'll hear from Tannah Matus, CFO at Secret Food Tours. He'll share how […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Think creating professional video is too complicated or costly? Join this Lunch and Learn to discover how easy it can be to produce stand-out content with zero editing experience and hear why video should be a core part of your brand strategy. Video is the storytelling medium of choice, delivering up to 20 times more […]
Want to make your tourism website easier and more enjoyable for your visitors? In this introductory UX (User Experience) webinar, you’ll learn simple, practical tips to understand what your users really need, so your site feels welcoming and easy to navigate. Ideal for tourism businesses looking for an easy introduction to website optimisation.
Juggling client demands, content creation and monitoring your child's screen time is the modern parent's triathlon. Led by Nicola Millington, this hands-on Lunch and Learn will equip you with a concrete framework to handle the specific online challenges you face. Nicola will move from theory to practice, giving you scripts, tools and routines you can […]
Do you watch videos on YouTube, TikTok, Instagram or LinkedIn and wonder… should I be doing that too? If you want to promote your business, share your story, or build your brand, video is a powerful way to connect. This two-part workshop will show you how to create authentic, engaging content, using just your phone. […]
In this practical session, health and performance coach Michelle Flynn will explore why sleep is critical to health, focus and resilience – especially for busy professionals. You'll learn how poor sleep affects performance, the common habits that quietly sabotage rest and simple, science-backed strategies to improve both the quality and quantity of your sleep. The […]
Securing funding can be a game-changer — but writing a strong application takes more than just filling out forms. This webinar will offer tools and insights to help improve your chances of a successful application, including: Clarifying and communicating your funding need Building a persuasive business case with clear objectives and costings Understanding your funder’s […]
Session 1: Tuesday 21 October Session 2: Tuesday 28 October This event is part of a series of THRIVE+ skills development events delivered by experienced industry trainers. This 2-session training webinar will be delivered by industry experts and will cover the following key topics: Food labelling required on front and back of pack (including ingredient […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
Scotland’s food and drink are among its greatest assets. And when thoughtfully developed, they can become powerful drivers of economic growth, community pride, and environmental sustainability. This webinar, based on Crafting Your Taste of Place by Erik Wolf, Executive Director, World Food Travel Association, will explore how food tourism can help your region stand out […]
This webinar is designed to outline the key accounting and statutory reporting requirements for a limited company and explain the main differences between operating as a sole trader versus a limited company. We’ll cover: Advantages and disadvantages of setting up as a limited company Company set-up Accounting requirements Record keeping and employing staff Paying directors […]
Boost your social media skills with our free October update! This online event is ideal for social media managers, small business owners, and marketing professionals looking to stay ahead of the latest trends. What to expect: Top trends and insights: Explore the latest social media trends, B2B and B2C strategies, and tools that are shaping […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
The ICO’s recent £18000 penalty against Birthlink, a Scottish charity, in relation to destruction of a large volume of personal records highlighted the importance of ensuring compliance with the basic principles of good data governance, clear retention timeframes and secure disposal. It serves as a reminder that a personal data breach is broadly interpreted and […]
