Social media continues to evolve at lightning speed. With new features, shifting algorithms, and ever-changing user behaviour, staying relevant can be a challenge. That's why this session is designed to give you a competitive edge – whether you're managing social for a brand, running a small business, or working as a digital marketing professional. Led […]
Learn about how taking small steps toward accessibility and inclusivity can open your business to a wider audience, boost customer satisfaction, and help you stand out in a competitive market. This VisitScotland Business Essentials webinar offers an introduction to the value of inclusive tourism.
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
Join Lorna Bladen, Chief Marketing Officer at Enterprise Nation, Alison Battisby, founder of Avocado Social, and Martha Keith, founder of Martha Brook, for an inspiring and insight-packed webinar exploring the marketing trends set to define 2026. In this session, Lorna and Alison will unpack how rapid changes in technology, consumer expectations, and digital culture are […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success. We will cover: Getting to know your financials Controlling growth Improving decision making Opportunities Cash is king Controlling change Pricing strategies for maximum profit Measuring profit
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
This isn't a "new year, new you" type of training – you're already awesome. But in this session led by Rhea Freeman, we'll delve into how to make your 2026 goals a reality by creating a simple step-by-step blueprint you can use to get to where you want to be. We'll look at how to […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
This Lunch and Learn uncovers the top money mistakes founders make – and why they happen. Spoiler: it's usually because you don't have the time to keep up with everything. Karen McFadden will also show you how Money Insights (and our new matchmaker, MiMi) helps you find, save and understand money as you grow, without […]
Join Rhea Freeman for a free webinar to get 2026 off to a great start. "Make 2026 work for you – the goal system you need" has been created to not set goals you FEEL you should want, but to look at what you really WANT to do, and then help you get there! Here's […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
At the end of this session, you will be able to: Implement basic bookkeeping skills across your business Create a profit and loss account Understand what expenses can and cannot be claimed Use financial management to increase revenues and profits Understand capital and revenue costs and how they are treated You will also receive a […]
In this fast-paced, practical webinar, Angela Venoya will tell you how to create a customer persona that improves your marketing without you wasting hours on guesswork or unnecessary details. Using a simple framework, you'll uncover what truly motivates your audience, what holds them back and what triggers them to take action. By the end, you'll […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
Strategic planning is essential for overcoming stagnation and achieving business success. But where do you find time amid daily tasks? And why does it matter? This webinar, led by experienced researcher and entrepreneur Tammy Whalen Blake, will challenge your perspective on growth. Tammy has a proven record of assisting hundreds of businesses in their transition […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
