Looking to get to grips with SEO and attract the right customers to your website? This workshop will take the mystery out of SEO and show you how to bring in the right visitors, not just more clicks, but people who are ready to buy. You’ll get straightforward, easy-to-follow guidance on what matters most in […]
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]
Join Zero Waste Scotland in this session aimed at island and rural communities which addresses circularity in the Built Environment and Energy Infrastructure sector. Circular economy practices in both Scotland’s Built Environment (BE) and Energy Infrastructure sector, have the potential to deliver social, environmental and economic benefits by reducing emissions associated with infrastructure design and […]
TikTok Shop is fast becoming one of the most important growth channels for product brands, but success on the platform looks very different to traditional e-commerce or online marketplaces. In this Lunch and Learn, Carina McLeod will tell you what brands need to be thinking about to set themselves up for success on TikTok Shop […]
Curious about what life in different areas of law really looks like? Join us for The Unpacked Series: Litigation, our interactive webinar programme designed to unpack what it’s like to work in various areas of legal practice. In this session, Fiona Stewart (Head of Talent Acquisition), will be joined by Litigation colleagues Iain Buchan (Associate), […]
Have you considered a succession plan for your business? Have you considered selling your business to an employee ownership trust? It’s never too early to start thinking about your options. Employee ownership is fast becoming the preferred exit route for business owners. Attend this free online workshop to learn how employee ownership offers a tax […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Marketing is a valuable tool to connect with your ideal customers in order to build loyalty, create sales and get referrals. During this learning session we’ll look at ways to identify the benefits of your product, service or creative business so you can use the messaging that your customers ultimately want to hear in your […]
Are you busy with marketing but not sure if it's actually working? Many business owners invest time and money in marketing without a clear line of sight to what it's doing for their bottom line. In this practical session, business growth adviser Marinda Malan will share a simple framework you can use to connect your […]
Join Visit Angus to find out more about our current and upcoming campaign with Tripadvisor to promote Angus to a UK, US and Canada audience. You will hear from our marketing team about our current Naturally Angus activity and Johnny O’Halloran from Tripadvisor will take us through a few practical steps to show you how […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your site’s […]
The approval of the Employment Rights Bill is your early warning and early action is always cheaper and easier than reacting later. These sessions are ideal for SME owners, directors, and managers who want clarity and practical guidance without the fluff. They’re time-efficient, focused on what really matters, and delivered in plain English. Our HR […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
Learn how to craft a story, PR tricks for making sure journalists open your emails, when to run a PR campaign and how to achieve results, in this session with Suzanne Noble. Whether you're looking to employ an outside agency or run a PR campaign yourself, this workshop will help you understand the basics of […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored in […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. During this webinar, you will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives Learn the difference between personal and company profiles and how to optimise them for […]
If you’ve just launched a full-time venture or you're growing a side hustle, our free Business MOT drop-in sessions are here to help. Pop in for a relaxed, one-to-one chat with our expert advisers. We’ll take a look at what’s working well, spot any gaps, and guide you towards the right support to help you […]
In this session, Esther Kyesimira will explain why sales don't always equal success. She'll also cover cash flow, profit and turnover, the key numbers to track and simple fixes founders can use in their businesses immediately. Topics covered in this session: The difference between turnover, profit and cash flow (and why many businesses fail despite […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
Have you started the new year excited to take your business idea forward but are feeling overwhelmed about where to start and what’s involved? Join us for an informal interactive session where GrowBiz Enterprise Facilitators, Jenny Lyall and Ang Laurie will provide you with an insight into what self-employment could look like for you, the […]
