Transform your social media skills in just one day and watch your business thrive with the help of our social media expert, Alan Martin. This hands-on workshop will cover: • Platform Choice and Scheduling of Content: Learn to select the best platforms for your business and plan an effective content calendar. • Crafting Compelling Content: […]
Join VisitScotland's new interactive webinar workshop and take a deeper look at online booking systems for visitor attractions, activity providers, and tour companies. Discover how an online booking system can transform your operations. From streamlining processes to maximising bookings – make sure it’s one of the most important tools in your marketing arsenal. You’ll also […]
Securing funding can be a significant hurdle for anyone self-employed, or running a business/organisation and looking to grow or deliver a project, with a complex landscape making it difficult to secure the funds needed for growth, innovation or day-to-day operations. This webinar will explore some of the alternative funding options available across Scotland. The expert […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
This masterclass is for anyone interested in using AI and automation to improve productivity, reduce costs, and unlock new growth opportunities for their business. What we’ll cover: Understanding automation: Learn the key components, benefits, and potential challenges. Understanding AI: Explore its core concepts, capabilities, and limitations. The power of AI and automation: Discover the power of predictive analytics […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
In today's fast-paced world, digitisation is not just a buzzword—it's the driving force behind economic growth, efficiency, and scalability. Our local economy is experiencing a remarkable transformation, fueled by digital advancements that are reshaping industries, creating jobs, and fostering a new era of prosperity. Event Highlights Explore Cutting-Edge Digital Solutions: Discover how local businesses are […]
Join Scotland's Agritourism Monitor Farms Programme for an informative event focused on accessibility and inclusion within the agritourism sector. We are delighted to welcome Moira Henderson, The Rings, to talk about her experience setting up and developing a successful accessible agritourism business. Whether you are just starting out or running an established business, you will benefit […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
To attend this webinar, there are no prerequisites or prior experience needed. It is aimed at start-up businesses and those who are interested in creating a start-up. It would also be beneficial for more established businesses who are looking at security as a business differentiator and learn how it can be used to win new […]
Our workshops cover several key areas that can help you develop the skills of your people managers. You'll learn how to: Identify the skills and approaches managers require to perform their roles successfully both now and in the future. Implement fair and progressive work practices through an understanding of key drivers that can develop new […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
This webinar will equip businesses with the knowledge and strategies to effectively leverage crowdfunding for growth and success, We’ll cover: Understanding your funding audience Crowdfunding success stories The impact of a successful campaign The opportunity presented by patronage models Essential elements of a winning crowdfunding campaign Building a crowdfunding culture Crowdfunding myths and realities Strategies […]
Join Diane Cunningham, Growth & Inward Investment Manager at Skills Development Scotland, and Lawrence Durden, Tourism Sector Manager, as they explore the challenges faced by the tourism and heritage sectors in talent attraction and retention. Joining Diane and Lawrence are Catherine Cartmell, Historic Environment Scotland’s Skills Investment Plan Manager, Kat Brogan, Managing Director of Mercat Tours and […]
The climate in Tayside is changing, and the region is experiencing warmer, wetter weather, increased storminess, and higher sea levels, all of which is set to continue even if we achieved net zero tomorrow. We need to adapt to these changes to allow us to become more resilient and ensure Tayside can continue to flourish. […]
One of the most daunting challenges a business can face is the process of hiring employees, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and look after your team. We'll […]
Without proper marketing your business cannot have a lasting impact. This live webinar will help you to identify, profile and gain a deeper understanding of your target audiences, how to conduct market research and build a marketing plan. It will also explain brand development and positioning, and choosing your price points. The webinar is divided […]
Can Online Travel Agents (OTAs) add to your growth and, most importantly, to your profitability? Join our interactive webinar designed to provide visitor attractions, activity providers, and tour companies, with an in depth understanding of working with OTAs. This session will focus on businesses that are looking to start using OTAs for the first time […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
