One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and manage your team. […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. The types of […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
If you’re starting out get the up to date info on how to make your website secure. If you have a growing business it can tumble overnight if your site or systems get hacked. If you handle data of any kind and we all do; attending this class will give you the key tools to […]
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: What webinars, live streams and video conferences […]
In conjunction with Gilson Gray LLP, the Association of Scotland’s Self-Caterers (ASSC) is launching a series of in-person and virtual events aimed at short-term let business operators, stakeholders and industry professionals who want to understand the next steps for short-term let licensing regulations in Scotland. Fiona Campbell, Chief Executive of Association of Scotland’s Self-Caterers and Joanna Millar, Legal Director […]
This event will help explore and highlight Scotland’s range of capabilities in hydrogen production and emerging opportunities in the sector. The Scottish Government, in partnership with Transport Scotland, Scottish Enterprise, Highlands and Islands Enterprise, and South of Scotland Enterprise, invite you to preregister for Building a Hydrogen Sector: The Scottish Supply Chain Event. Scotland is […]
Following our Cybersecurity: Helping You Stay Safe Online webinar. Stephen Whitelaw is offering a one-to-one hour long bespoke advice session via Zoom on how to ensure your systems and website are secure. Stephen can discuss; The importance of Backups, Basic Malware protection, Protecting Mobile devices, What are VPNs, How to avoid phishing scams as well […]
Trainers Liz Young and Karen Jacques will give you a full overview of all things “travel trade”. They will encourage you to start thinking about what your “bookable” travel trade product is, as well as how to market to the travel trade. Aside from sharing some key industry insights and trends, they will be drawing on […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
This event will focus on topics within the workplace (flexibility, mental health, etc). You’ll be made aware of potential issues, solutions through the support available, and benefits of implementing such policies. Through our interview-style event, Healthy Working Lives will explain the latest trends they are seeing in the workplace. The floor will then be opened […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. By the end of this webinar, you will be able to: Understand the essential features that a website […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank! We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
We will explore they ways you can improve your efficiency with the least business impact and at a low cost, covering: Governance and process Good financial management Understanding your sales and costs Targeting only profitable customers Reducing stock Cutting wastage (process, people, and projects)
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding Customers […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and manage your team. […]
