In this webinar you will discover and define your business goals, design a user-friendly experience and learn how to test and launch your online platform. Once you have completed this webinar you will know more about how to continuously maintain and improve your digital platform, acting on data and results. You will be able to […]
Your website is your shop window to the world, so it’s important to provide a great user experience (UX). Get top tips & best practice to help you attract customers. This webinar will cover: The importance of knowing your online users’ experience Great examples of making user experience work This is a joint VisitScotland and […]
This webinar will take you right from the beginning of website building. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content. Create your brand’s visual identity online, your site’s blueprint and how you can […]
Business Gateway, in partnership with Skills Development Scotland, is here to support you to develop your workforce. This webinar will be run by Laura Royale on behalf of SDS. In this comprehensive workshop, you will learn the importance of psychological safety for effectiveness and performance for individuals and the team. Learning the value of psychological […]
Strategy is critical to success in any project , digital projects have a high failure rate so even more critical your business is focused. About this event International expansion can at first be a daunting prospect but is always helped by having a clear plan to follow. We will introduce you to the key components […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better than […]
Whether you are thinking about starting a business or you have already started one, the Meet the Adviser General Surgery is an opportunity to meet with one of the Business Gateway Tayside team over Zoom to ask any business related questions you may have. We have slots throughout the day and you will be matched […]
All businesses will be impacted by the need to become circular eventually, and it is expected that businesses that show leadership and innovation will make significant economic gains at the expense of those who do not embrace the changes. Circular Economy concepts involve every element of a product or service, from its design right through […]
Just starting up or looking to update your business plan to get funding or take forward developments? Then this session is for you. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant and how you […]
Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online, using social media channels […]
This webinar will help you create a robust business plan. The webinar will look at: creating a description for your business the business planning process efficient ways of obtaining skills and resources presenting your business plan
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like and a good understanding of […]
Do you want to make Instagram work harder and deliver more for you? Use it to create inspiration for your visitor and increase the awareness of your brand. We’ll help you: See if Instagram will grow your business Understand that tourism is uniquely suited to Instagram and what elements can be used to drive the […]
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: What webinars, live streams and video conferences […]
Google Analytics, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: Learning about top landing pages and traffic sources, to understanding organic search rankings and user […]
This webinar aims to help you identify your customers, understand your competitors and plan an effective marketing strategy. The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research
This webinar will cover a variety of areas, from "what have we learned from Covid?" through to "understanding your new greener customer", to “reducing your costs and upping your sales”, highlighting where profit can be generated from developing your businesses green credentials. We will look at: Understanding the problem What is sustainability and why it […]
FSB Merseyside and Cheshire is delighted to welcome back Clemorton Training and Development’s Stuart Maddocks for the third in our series of events on leading more effectively post-lockdown. Event details Negotiation – Structuring Better Outcomes will explore how - although people negotiate all the time without being aware of it - formal negotiation and bargaining […]
We will look at: How to manage your online reputation proactively How to deal with customer or client feedback, both positive and negative How the importance of reputation has changed during the pandemic and what elements of reassurance have increased in importance, such as cleanliness and health & safety measures? The functionality some platforms have […]
If you are thinking about how you improve your business' environmental impact, this interactive workshop is for you. You'll have conversations around what it means to be a green business with like-minded business owners, and Business Gateway will guide you through the Environmental Business Canvas tool. You'll leave with tools and resources that will help […]
