No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. […]
This webinar is designed to help you make more informed decisions about where paid for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising, provide advice on planning, explore platform options and look at measuring the impact of your ads. By the end of […]
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and manage your team. […]
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
As we look to the future, now is the time to think about the development needs of your workforce. Join us to find out how our fully funded Graduate Apprenticeship Programme can help you to develop the knowledge, skills, and experience of your workforce, whilst helping your business grow. With fully funded courses available in […]
This workshop will be held online via zoom. Joining instructions will be shared with you once you have booked your space. This online workshop will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building a set of […]
This workshop will take place online via Zoom. Joining instructions will be shared with you once you have reserved your space. Are you a business that has been trading for less than five years? Do you realise your full potential? This is an opportunity for you to gain an outsider’s perspective, which can be essential […]
Over the course of an afternoon, this launch event will expand people's knowledge on degrowth and what it means for Scotland. It will explore the role of culture, and how people can use it to tell positive post-growth stories in our communities. At the root of the climate emergency is a crisis of political imagination. The current political […]
In 2023 Futurescot are delivering a series of economic and digital transformation events across Scotland and we are pleased to announce that the first of these unique forums will be DigitalScotland: Tayside. Like many parts of Scotland and the UK, this once thriving region is remaking itself in a new era. The digital age is disrupting […]
Led by experienced advisers, this workshop takes the fear out of finances, providing practical tools and guidance to help you confidently manage your business's budgeting and forecasting. You'll learn how to identify the hidden costs of running your business, including the cost of hiring staff, maintaining stock levels, and other crucial expenses. Through a series […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
Join the 2023 Clean Energy Transition Partnership Call Launch! £5 million research and innovation funding is available for Scottish companies and universities developing clean energy projects across green power and heat sectors, energy systems, hydrogen, renewable fuels and CCUS.
As we look to the future, now is the time to think about the development needs of your workforce. Join us to find out how our fully funded Graduate Apprenticeship Programme with University of Dundee can help you to develop the knowledge, skills, and experience of your workforce, whilst helping your business grow. With fully […]
This Face-2-Face workshop will be held in the Montrose Playhouse. The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can […]
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? Having an effective strategy in place for your business […]
The average B2B purchaser completes up to 60% of their buying journey before contacting suppliers. That's why marketing content has a crucial role to play. In this webinar, international ecommerce expert Roddy McLean will discuss the importance of content marketing and how you can develop a winning strategy.
You have invested time, energy, and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What are intellectual assets (IA)? What is intellectual property (IP)? How to use IP […]
