Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. The types of […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
The UK Government has announced that the fines for employing illegal workers will increase from £15,000 to £45,000 per individual found to be working without lawful immigration status. Fines can be issued in a number of different situations including: Where an individual entered the UK illegally and never had a right to work Where an individual has […]
Retaining the right people is one of the greatest challenges facing businesses. In this 90-minute masterclass, we’ll explore the most effective ways to retain the great people that you work hard to recruit. We’ll share emerging best practice from across public and private sectors, help participants to reflect on areas they would like to enhance […]
Have you considered a succession plan for your business? It’s never too early to start thinking about your options. Employee ownership is fast becoming the preferred exit route for business owners. Aimed at business owners considering an exit from their company, this session will give attendees the opportunity to hear fit-out and construction company Pacific […]
You have invested time, energy, and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What are intellectual assets (IA)? What is intellectual property (IP)? How to use IP […]
Participants will learn how to create and maintain a happy, productive and engaged workforce. As finding and employing new, valuable staff can be difficult, this session aims to help members of management and business owners review their current practices and implement new ones. Doing so with hope of achieving employee engagement, satisfaction, loyalty and longevity, […]
The UK joined the Free Trade Agreement known as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) earlier this year. Following this, access will be opened up to the other 11 signatory countries (Australia, Brunei, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore and Vietnam). Reuben Aitken, Scottish Enterprise’s Managing Director for International, […]
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as eBay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you? We will cover: Why to sell via a Marketplace, your own website, or both Choosing the right Marketplace – looking specificly at eBay, […]
It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. We will look at: Understanding the problem What is sustainability and why it is important Innovation Profiting from being a green business Embracing […]
Join Scottish Enterprise for a digitalisation of green energy series exploring the future of digitalisation in the renewable energy sector, as well as the landscape of opportunities developing today and in the future. This webinar will attract digital innovators looking to diversify into the green heat sector as well as current and emerging heat pump […]
Since its introduction in 2014, the Employee Ownership Trust (EOT) has proved to be a feasible exit option for many business owners. It’s a flexible option, and by making the right choices, you can meet the requirements for tax incentives and achieve the best results for the seller, the company and the employees. Aimed at […]
Want to reduce the amount of single use items you use but don’t know where to start? This webinar will cover how to comply with the law, new developments to help tackle disposable cups and also how to go further and reduce single use items of all types. An estimated 388.7 million single-use beverage cups […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding Customers […]
This event will be of interest to anyone working in procurement or undertaking procurement within the public sector. The session will also be relevant to change managers, economic development specialists and climate change practitioners. Join Scottish Government, Scotland Excel, the Improvement Service and the Sustainable Scotland Network to: • Hear an update on recent research […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
