The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content Overall, this workshop is ideal […]
This Conference will bring together everyone interested in the development of agritourism in Scotland. It will be a great chance to get together, network and build relationships. The conference is set to welcome: existing agritourism business owners farmers and crofters considering agritourism or just keen to find out more tourism, hospitality and food and drink […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
The Business Gateway team will be at Carnoustie Library to offer expert advice and support for all your business questions. Drop in and speak to us, or use the book now button and a member of the team will be in touch to book an appointment. Whether you’re just starting out or looking to grow business, our […]
Hosted by BBC Scotland journalist Fiona Stalker, this long-awaited event - supported by P&J Live - will bring you together with organisations, businesses and individuals from across the region to focus on how tourism can help the North East to thrive in 2025, and beyond. You will hear from a range of industry experts and […]
Engaging copy can help you say more with less when posting on your social media channels. If you manage a social media channel for your business and you’re looking at ways to sharpen your copy, join this session on writing for social media. Learn ways to develop a written tone of voice and tips for […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
After a five-year pause, the Wild Scotland Autumn Conference is making a grand comeback. This is an opportunity to connect, learn, and be inspired by the best minds in the industry. This conference is more than just a gathering – it's a chance to reignite your passion, gain invaluable insights and forge lasting connections with […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
Effective cash flow management is essential for securing funding and ensuring long-term business success. This workshop will equip you with a clear understanding of the funding application process and insights into what funders expect. A recent report from the Federation of Small Businesses (FSB) revealed that most businesses are struggling with cash flow challenges. To […]
The programme will feature presentations, case studies, and panel discussions hosted by industry leaders. It will also include an Exhibitor Zone where attendees can meet and greet with experts from the field. Attendees will have the opportunity to have one-to-one sessions with experts. Key topics will include: International and cross border eCommerce – developing new […]
Join us for an in depth GDPR Masterclass designed to equip you with the knowledge and tools to navigate and leverage GDPR regulations effectively. What we’ll cover: Understanding the Regulations: Separate fact from fiction and gain a clear understanding of GDPR requirements. Turning GDPR into a Competitive Advantage: Discover the opportunities GDPR presents for your […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
Looking to create your own brand images using Canva? This interactive workshop will teach you how to create stunning visuals that make your brand stand out on social media. Bring your laptop or MacBook and your brand images for a hands-on experience. We’ll cover everything from the basics to more advanced techniques for creating dynamic, […]
Are you considering employee ownership as a succession plan for your business? Join us on our deep dive into the process of selling to an Employee Ownership Trust (EOT). Aimed at business owners considering employee ownership as a succession option, this interactive online workshop will cover topics that are fundamental to every employee ownership transition. […]
2024 has been another year of growth for cruise ship calls around Scotland's ports, with the season extending well into November. Looking forward, 2025 promises new cruise line calls at Scottish ports, while at an industry level there is growth in both the size of vessels, and in the capacity of the luxury and expedition […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
Join Scotland's Agritourism Monitor Farms Programme for another informative event, this time focused on development and design of space for agritourism. Whether you're an established agritourism business or just starting out, this event hosted by Duffus Estate will help you understand the process when repurposing or designing new space. Our Agritourism Monitor Farmers, the Scott […]
