The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content. Overall, this workshop is ideal […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored in […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
Join Scotland's Towns Partnership for an inspiring session of insights, innovation, and actionable strategies aimed at transforming Scotland’s towns and communities in the push for Net Zero. This online event brings together leaders and visionaries from across Scotland’s public, private, and third sectors to discuss the power of localism in meeting climate goals. In Scotland, […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
Smart Hub Lanarkshire helps small to medium-sized manufacturing businesses explore the uses of collaborative robots (cobots). Scottish Enterprise helps Scottish companies unlock productivity through capital investment. This event combines both areas of expertise to help companies understand the support that's available when they invest in collaborative robots. The event will run for two hours from […]
In recognition of International Day for People with Disabilities, this session will take a look at becoming a disability ally. Disability allyship is a lifelong commitment to support and stand with the disability community. This session will look at: what it is to be an ally why allies are important the best ways to support […]
The UK and Scottish Budgets are two of the most significant political events of the year, setting the tone for the nation’s economic priorities and policy direction. This webinar will unpack the key announcements from the UK and Scottish Budgets and explore their implications for small and medium-sized enterprises (SMEs) across Scotland. Our expert panel […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Led by experienced advisers, this webinar takes the fear out of finances, providing practical tools and guidance to help you confidently manage your business's budgeting and forecasting. You'll learn how to identify the hidden costs of running your business, including the cost of hiring staff, maintaining stock levels, and other crucial expenses. Through a series […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
EventScotland, part of VisitScotland which is the national tourism and events organisation for Scotland, is responsible for fostering a collaborative approach across the sector in support of the successful delivery of Scotland's updated National Events Strategy - Scotland The Perfect Stage 2024 - 2035. The updated strategy has the vision of Scotland as the "perfect stage for […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. We will cover: […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
Around 83% of small and medium-sized businesses are not financially prepared to recover from a cyber attack - which could mean going out of business. This event aims to introduce start-ups and new businesses to the risks they face and provide top tips on how to avoid some common threats, protect their organisation and enable […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
