In this Lunch and Learn, Constant Contact's Molly Caldwell will explain how to use AI and automation to save time and money when marketing your business. This session will emphasise the importance of automation, particularly email automation for building relationships with your customer base and driving subscribers. Molly will share her top strategies for engaging […]
Employment Law and Human Resource Management Expert, Sophie Henderson of Greenburn will take us through an overview of how to use performance management effectively with your staff to ensure best outcomes. Sophie will also provide information on what to do when things go wrong with insights into the disciplinary process. If you have specific questions […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
Demystify the world of Search Engine Optimisation (SEO) and learn how to grow your tourism or event website's organic search traffic. We’ll cover the SEO basics, common myths and mistakes, as well as how you can adapt your content to the quickly-changing Google landscape. Ideal for those unfamiliar with SEO or looking to expand their […]
Whether you’re a sole trader, landlord, or small business owner, this friendly, no-nonsense session will get you up to speed. If your combined income from self-employment and property is £50,000 or more, you’ll be required to follow the new rules from April 2026. We’ll cut through the confusion, explain what’s changing, and show you how […]
You know entrepreneurship is hard. But do you know why it's so hard, and how you can support yourself to thrive, rather than burn out? In this webinar, Nonie White, positive psychology practitioner and founder coach, reveals the often-neglected links between wellbeing, performance and creating a sustainable business. She also lays out some evidence-based practical […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
If your emails are getting ignored and your DMs are collecting dust, it's time to rethink your approach. This short and practical session led by Leisa Pickles will show you how to build a multi-layered communication strategy that helps you reach more people, start better conversations and grow your customer base. Topics covered in this […]
Join host Hugh Lightbody for a virtual Q&A with Roan Lavery, co-founder of FreeAgent, one of Scotland’s most successful tech stories. This is your chance to hear firsthand how a personal challenge evolved into a game-changing platform for small businesses—and how it grew into a scalable company now backed by NatWest. In this conversation, we’ll […]
With the Government having now published their draft Bill in respect of changes to Agricultural and Business Property Reliefs from Inheritance Tax, family farming businesses should now be reviewing their existing arrangements to ensure that they maximise the reliefs that are to be available after April 2026. This may necessitate restructuring their existing legal set […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
This event is part of a series of THRIVE+ skills development events delivered by experienced industry trainers. Key topics: 1. Advanced ESG Principles and Practices a. Understanding how to apply advanced ESG frameworks to elevate your brand’s sustainability efforts. b. Case studies of businesses that have successfully implemented advanced sustainability practices and the lessons learned. 2. Effective Packaging Strategies and Supply Chain Considerations […]
We all put off the things that matter most – chasing leads, making the call or setting clear targets. It's not laziness, it's often fear or lack of clarity. In this session, Mark Elliott will explain why this avoidance happens. He'll also share a simple tool you can use to spot the bottlenecks holding your […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
Do you feel your business could be better protected? This session is for you. Join Pamela Malpas, CEO of 1Office Technologies, for a practical walkthrough of what today’s cyber risks really look like - including how AI is changing both the risks and the solutions. You’ll leave with simple, cost-effective steps you can take right […]
Do you have an idea for an app, a service or another digital product, but don't know where to begin? In this Lunch and Learn, Marco Strillozzi will lay out a straightforward, practical process you can follow to move from concept to prototype – and you don't need to be a tech expert! He'll show […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
Rising energy costs, the climate emergency and increasing consumer pressure continue to impact businesses and challenge the way they manage their environmental performance. The good news is Business Energy Scotland’s Green Champions training course has already helped over 4,000 professionals from organisations across Scotland to prepare for this challenge. And this is your chance to […]
AI is rewriting the rules of search in real time and, frankly, who isn't struggling to keep up? With generative AI replacing traditional customer search journeys, the trusty old playbook for SEO and content marketing isn't enough anymore to win. We'll discuss how AI is reshaping the search landscape and what you should be thinking […]
