If your emails are getting ignored and your DMs are collecting dust, it's time to rethink your approach. This short and practical session led by Leisa Pickles will show you how to build a multi-layered communication strategy that helps you reach more people, start better conversations and grow your customer base. Topics covered in this […]
Join host Hugh Lightbody for a virtual Q&A with Roan Lavery, co-founder of FreeAgent, one of Scotland’s most successful tech stories. This is your chance to hear firsthand how a personal challenge evolved into a game-changing platform for small businesses—and how it grew into a scalable company now backed by NatWest. In this conversation, we’ll […]
With the Government having now published their draft Bill in respect of changes to Agricultural and Business Property Reliefs from Inheritance Tax, family farming businesses should now be reviewing their existing arrangements to ensure that they maximise the reliefs that are to be available after April 2026. This may necessitate restructuring their existing legal set […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
This event is part of a series of THRIVE+ skills development events delivered by experienced industry trainers. Key topics: 1. Advanced ESG Principles and Practices a. Understanding how to apply advanced ESG frameworks to elevate your brand’s sustainability efforts. b. Case studies of businesses that have successfully implemented advanced sustainability practices and the lessons learned. 2. Effective Packaging Strategies and Supply Chain Considerations […]
We all put off the things that matter most – chasing leads, making the call or setting clear targets. It's not laziness, it's often fear or lack of clarity. In this session, Mark Elliott will explain why this avoidance happens. He'll also share a simple tool you can use to spot the bottlenecks holding your […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
Do you feel your business could be better protected? This session is for you. Join Pamela Malpas, CEO of 1Office Technologies, for a practical walkthrough of what today’s cyber risks really look like - including how AI is changing both the risks and the solutions. You’ll leave with simple, cost-effective steps you can take right […]
Do you have an idea for an app, a service or another digital product, but don't know where to begin? In this Lunch and Learn, Marco Strillozzi will lay out a straightforward, practical process you can follow to move from concept to prototype – and you don't need to be a tech expert! He'll show […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
Rising energy costs, the climate emergency and increasing consumer pressure continue to impact businesses and challenge the way they manage their environmental performance. The good news is Business Energy Scotland’s Green Champions training course has already helped over 4,000 professionals from organisations across Scotland to prepare for this challenge. And this is your chance to […]
AI is rewriting the rules of search in real time and, frankly, who isn't struggling to keep up? With generative AI replacing traditional customer search journeys, the trusty old playbook for SEO and content marketing isn't enough anymore to win. We'll discuss how AI is reshaping the search landscape and what you should be thinking […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
In this session, business consultant Paul Cunningham will introduce you to actionable tools and frameworks you can use to identify your ideal customers and validate that there's demand for what you're selling. Topics covered in this session: How to model your ideal customer profile for accurate and cost-effective marketing Validating potential demand to scale your […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
In this webinar, Teresa Ferreira, creative director and founder of Ferrgood Studio, shares some practical ways to cultivate a positive and beloved brand presence in your immediate local community. Learn how to foster customer loyalty, increase footfall and drive sustainable growth. Topics covered in this session: How to identify the key elements that contribute to […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]
The eCommerce marketplace has expanded from established platforms like Amazon to dynamic discovery commerce ecosystems like TikTok Shop, where content and commerce seamlessly merge. While traditional marketplaces remain essential, TikTok Shop offers businesses a unique way to drive sales through features like shoppable videos, LIVE shopping, and partnerships with creators. This free webinar, led by […]
