Are you scrambling to keep up with the latest changes on Instagram, and wondering how to get maximum impact from your efforts? In this webinar led by digital marketing strategist Felicity McCarthy, we'll share insights about how to engage with your audience on Instagram (based on recent changes to the platform) and make the most […]
SMEs are facing increasing pressure from customers, supply chains and regulators to understand, measure and report their social and environmental impact. Where do you start and how can technology help? Join Denise Taylor from Wylde Connections for an engaging one-hour webinar, where she will explore practical ways that small and medium-sized businesses can leverage digital […]
The group welcomes anyone currently involved in international trade and those who would like to learn more about global commerce, offering opportunities to engage in conversations on various topics related to global trade. During the event, you'll hear from MacIntyre Chocolate Systems, and there'll be time for networking with other international traders to discuss common […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
Come join Historic Environment Scotland at Made In Stirling on 11 September for a morning of networking and learning. This event is perfect for young people in the heritage sector looking to dymystify networking and boost confidence. Share your experiences, gain insights, and expand your network! Tea, coffee and cake will be provided. Don't miss […]
Following our recent trade mission to Tokyo, join us for an exclusive webinar designed for UK companies looking to break into Japan’s thriving online retail space. Learn how Rakuten Marketplace can be your gateway to millions of loyal Japanese customers. This online webinar you’ll: • Learn about the Japanese ecommerce opportunity • Learn about Rakuten […]
Join us for an informative online session that dives into the heart of Scotland’s next big renewable energy milestone. After the highly successful Inch Cape Offshore Supplier event in Montrose this June, Forth and Tay Offshore is teaming up with Forth Ports to unlock supply chain pathways at the Ports of Leith and Dundee - your […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
The women’s health industry is currently experiencing increased investment, innovation, and market growth. Delivered in partnership with Frost & Sullivan and The Digital Health & Care Innovation Centre, this webinar will provide information on why this industry is attracting global attention, the companies leading in the field, and how you can get involved. Speakers include […]
The hotel market in Scotland has seen mixed performance this year, driven largely by an increase in supply in the capital. While Edinburgh remains a strong market, the growth in hotel stock — alongside a noticeable slowdown in the domestic audience, greater price sensitivity, and a reduction in short-term let accommodation — has created tougher […]
Open to all Scottish tourism business. Join us for an insightful session designed to help you maximise your impact in the inclusive tourism market. We’ll explore: Current market insights from Sarah Muir, Product Manager (Abbey UK), a travel intermediary working directly with clients seeking inclusive holiday experiences. Learn what information these customers need to confidently […]
Hosted by Scotland’s Migration Service, this free webinar will help employers in Scotland understand the changes made to the Skilled Worker visa route in July 2025. You will hear from legal experts on how these changes affect recruitment and how your organisation can continue to access skilled international talent. This session will offer practical, legally […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
Have you considered a succession plan for your business? Have you considered selling your business to an employee ownership trust? It’s never too early to start thinking about your options. Employee ownership is fast becoming the preferred exit route for business owners. Attend this free online workshop to learn how employee ownership offers a tax […]
Don’t miss this essential workshop for food and drink manufacturers in Angus. If you're a small producer or a growing operation, there's something here for everyone! During these two sessions, you'll gain practical tools and insights to streamline your processes, improve product safety, and boost efficiency, without breaking the bank. Session 1: Efficiency in Every […]
Get advice on how to pitch your business to a travel distribution partner and create a handy product sheet. Learn how to focus on your key selling points, tailor your message to different audiences, and create variety in your delivery. Ideal for those looking to start building relationships with travel distribution partners and attend trade […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
