As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as Ebay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you? We will cover: Why to sell via a Marketplace, your own website, or both Choosing the right Marketplace – looking specificly at Ebay, […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance. This webinar is for businesses based in Dundee, Angus or Perth.
From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and […]
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, and how it differs from other platforms. You will also learn about: What makes a good Twitter profile (and the options […]
You have invested time, energy, and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What are intellectual assets (IA)? What is intellectual property (IP)? How to use IP […]
This event is all about the storytelling around plants. So if you’re a business thinking about using foraged ingredients to make or present your products, or an experience creator then this event is for you. Whether you are creating a new recipe for product or plate, or building an experience business, you need to think […]
This event will be bringing together community groups, educationalists, policy-makers, researchers, professionals and all those with an interest in issues of sustainability to discuss these and other questions and to develop ways of working together going forward. It does not promote or favour any single idea of sustainability – whether it is social, economic, cultural […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy. Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your […]
Our speakers discuss the ‘Heat Hub Grand Challenge’. This is an exciting opportunity aimed at encouraging consortia to develop proposals for a ‘Heat Hub’ which will help position Scotland as a leading location in Europe for low carbon heat manufacturing.
So many start-up businesses fail due to lack of planning. This webinar will be a short and sharp overview of what you need to think about to ensure your business is sustainable and avoid the pitfalls when starting up. We will cover: Why start-ups fail (cash, time, market research) Spend time researching your idea Will […]
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. We […]
Your digital back office is the technology and tools that you use to manage and grow your business. In this webinar, we’ll look at back-office strategies and explore the range of cloud services on the market that can support you with keeping great customer relations, managing resources, keeping organised and communicating efficiently. By the end […]
This new transformative research, development and innovation programme will support transnational collaborative projects in the renewable energy sector (offshore renewables, heat pumps and heat networks), fuels (green hydrogen), the systems and storage solutions which optimise their use, as well as Carbon Capture and Storage (CCUS).
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social […]
The workshop will look at: managing a profit and loss account producing a cashflow statement working capital the different sources of finance the different legal structures of a business There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. This webinar is aimed […]
Everyone consumes and understands information differently, with some facing additional challenges that aren’t always considered. In this webinar, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all. By the end of this webinar, […]
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? Having an effective strategy in place for your business […]
